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Senior Director, B2B Market Research

Company: National Research Group
Location: Los Angeles
Posted on: April 1, 2024

Job Description:

About NRG:NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of whats next, providing fresh insights to spark new ideas. Were a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challengesin entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence. Were proud of our companys values these values guide us as we navigate sunny days, gray skies and everything in between:

  • Do what you love. With conviction.
  • Where discovery lives. And impact drives.
  • Celebrate difference. Cultivate belonging.
  • Big thinking. Collectively inspired.
  • Embrace the journey. Be human.The Opportunity:We are seeking a strategic and innovative Senior Director of B2B research to join our Devices & Services team. Our Devices & Services team is made up of world class researchers who bring unmatched industry expertise, a global perspective, and passion for the rapidly evolving technology space. This team works on research initiatives that help answer the most important strategic business questions for some of the worlds biggest technology brands. In this role, you will lead a wide range of initiatives across the full project lifecycle from proposal to report delivery, specifically focused on research with B2B audiences. You will bring your B2B research experience, intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help solve our clients biggest challenges, shaping the future of technology. If youre passionate about qualitative and quantitative research with B2B audiences; if you enjoy visualizing data and discovering insights with confidence; if you love being a subject matter expert and trusted consultant to clients this opportunity is for you! Your Impact:
    Successfully design and field innovative research initiatives with key B2B audiences for key technology clients Lead all phases of quantitative and qualitative research projects, including proposal drafting, research design, questionnaire and discussion guide development, data analysis and storytelling.
    Projects will include audience, landscape, and brand studies, with methods such as concept and creative testing, messaging/positioning evaluation, market sizing, and segmentation. Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.Troubleshoot any complicated issues that arise in an efficient and effective manner. Identify and develop B2B research opportunities for new and existing clients. Cultivate and foster deep client relationships to successfully execute projects and drive overall business. Serve as a trusted partner to clients, fully understanding their business objectives and strategically strengthening the relationship.Help lead and develop a team, giving meaningful feedback on all aspects of a project and training analysts and managers across methodologies. Serve as a B2B audience expert and resource internally by staying up to date on industry best practices for B2B research. Drive successful project execution, collaborating with senior team members and providing oversight to junior team members in coordinating logistics with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing), and partnering with these teams to drive projects forward on stringent timelines.Who We're Looking For:
    Experience Wed love for you to have 7-10 years experience working in consumer insights, consumer research or in an analyst/strategy role at a technology company. Your degree(s) Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!Passion An enthusiasm for B2B research, technology solutions, data driven approaches, and strategic thinking. You enjoy staying up to date on industry trends and developments in fields like cybersecurity, blockchain, IoT, machine learning, cloud computing and IT infrastructure. Small talking or deep diving on commercial technology fuels you. Client-centric Proven experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently providing strategic guidance to them. Leadership You can mentor and inspire junior team members.Data driven Expert at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides.Data analysis techniques and software Experience with the following data analysis techniques would be awesome: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus.Communication and storytelling Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner. You have great verbal communication skills as well and are highly skilled at presenting to groups and sharing your point of view.Curiosity and critical thinking You are genuinely interested in seeking information on the whys, always digging for more information to understand what makes consumers tick. Whether its understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn.Self-starter Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.Expert multitasker Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!Hawk-eyed attention to detail Errors dont get past you and you are always focused on ensuring high levels of quality control and reporting.Great Team Member Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.Position Type:This is a full-time, exempt position.What We Offer:We embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether its empowering you to do your best work from the comfort of your home or supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.
    Flexible/Remote work with optional usage of our great offices in Playa Vista and New YorkUnlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Years Medical, Dental, and Vision Insurance Plans 401K with company match12 weeks paid Parental LeaveRegular performance evaluations with opportunities for promotions and merit increases Educational and training reimbursement plan and other training and professional development opportunitiesEmployee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)Resources available for mental health, inclusive care and family buildingNRGratitude our company-wide employee recognition programRegular team/company events and activities including annual summer and holiday partiesPet friendly headquarters and pet insurance options Our Commitment:Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Compensation:In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $120,000-155,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

Keywords: National Research Group, Los Angeles , Senior Director, B2B Market Research, Sales , Los Angeles, California

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