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Sales Director

Company: Outfront Media
Location: Los Angeles
Posted on: May 29, 2023

Job Description:

OUTFRONT Media is one of the largest out of home advertising companies in the country, selling billboard, transit, and mobile advertising in over 140 markets across the US and Canada. OUTFRONT is embedded into the fabric of our cities and communities and trusted by the millions who engage with our media every day, driving a strong relationship between brands and audiences. We are leading our industry to bring intelligence to out-of-home (OOH). We put fresh thinking and innovative approaches to work in all aspects of our business - from digital networks, to social and mobile integration, to improved business practices. We offer the best advertising inventory and most desired landmark locations, including leading positions in high-traffic areas, retail districts, transit centers, and iconic destinations from Times Square to the Sunset Strip. Our growing national network of digital billboards and our collection of 400,000+ displays cannot be matched. OUTFRONT Media is committed to creating a diverse & inclusive work environment and strives to find people who will help us continue in this ongoing mission. We encourage growth through diversity of thought & perspective to improve how we connect with each other as well as with our brands & markets in the OOH environment.OUTFRONT offers a comprehensive benefits program including:

  • Medical, Dental, Vision (including same and opposite-sex domestic partners)
  • HSA and FSA plans, Family Benefits, Pet Benefits
  • 401(k) Plan with an Employer Match
  • Paid Time Off, Commuter Benefits, Educational Assistance
  • Robust Diversity, Equity and Inclusion program including 6 Employee Resource Groups (ERGs)We are OUTFRONT, in name and nature. Come join us! Job Summary: The Director, Sales will be an expert in selling traditional media directly to advertising agencies as well direct new or existing clients. Under the leadership of the General Manager, the Sales Director will manage the local sales team to achieve targeted sales revenue goal and cultivate a culture which ensures an industry leading media company. What You'll do:
    • Set a comprehensive vision coupled with a market assets and revenue sales strategy to deliver sustainable business/revenue growth.
    • Set a comprehensive market sales growth strategy and execution plan.
    • Provide leadership and direct the efforts of all OUTFRONT Media Sales personnel within the market(s) in a way that creates a winning team environment
    • Be the face of the marketing and selling to customers and own responsibility for client satisfaction
    • Provide accurate weekly pacing reports to the team; highlight any major developments
    • Administer weekly sales meetings that inspire the team, while disseminating key information.
    • Cooperate with and communicate all corporate-wide business development strategies to the local team
    • Ensure all business policies and practices are followed to the highest standard
    • Be a collaborative team member and exemplify OUTFRONT cultural values People:
      • Coach and oversee the local sales team and develop sales and pricing strategies to maximize asset yields
      • Recruit, train and motivate the account executives and sales assistants
      • Create an inspirational high performing culture
      • Plan and schedule weekly sales meetings to keep staff engaged and accountable
      • Accompany local AEs on sales calls
      • Mentor, coach, and develop local AEs. Teach skills knowledge and leadership - prospecting skills, negotiation role play, presentation skills Revenue:
        • Responsible for leading all sales activities for every asset throughout the market
        • Robust and weekly sales management meetings
        • CRM pipeline management tracking and reporting
        • AE performance coaching and support with key opportunities and accounts
        • Establish and monitor quarterly and annual sales revenue targets for each local sales account executive
        • Establish and adjusts selling prices by monitoring costs, competition, and supply and demand in order to maximize yield
        • Work with General Manager and regional Sales VP on inventory pricing strategies and pricing yield maximization
        • Ensure training and development of sales staff with focus on delivering meaningful results and exceeding budgets
        • Responsible for approving all sales contracts per contract approval policy
        • Increase quantity of annual contracts and enforce renewal brief reviews
        • Coordinate with charting personnel to manage inventory to maximize yield. Identify slow moving inventory and recommend local AE incentives to move lagging inventory Costs:
          • Ensure appropriate utilization of costs to optimize sales revenue return
          • Manage and monitor travel and entertainment costs in line with the budget and set corrective actions when needed Preferred Qualifications:
            • Exceptional client facing skills along with interpersonal skills; the ability to work with all levels of Employees, Management and C-suite Executives
            • Excellent verbal and written skills; along with presentation and influencing skills
            • Highest level of integrity
            • Exceptionally detail oriented and able to develop and prioritize assignments and deadlines
            • Ability to effectively work at a fast pace and under pressure
            • Proficient Computer Skills: Microsoft Word, Excel, Outlook; Knowledge of CRM software preferred
            • 7+ years proven industry experience. Experience, knowledge and understanding of the mobile/digital advertising ecosystem a plus
            • 7+ years sales management and leadership experience, and demonstrated track record of successful revenue ownership and team development with the ability to inspire and motivate people
            • Exceptional use of social media as a route to market Key Performance Measures:
              • Topline revenue and sales growth
              • Revenue Yield Optimization
              • Customer development - new and existing
              • Team leadership and people performanceThe salary range for this role is $150,000 - $175,000 per year. This role is also eligible for incentive compensation. Compensation is determined during our interview process by assessing a candidate's experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the California Salary Transparency Law. - To all Recruitment Agencies: OUTFRONT Media LLC does not accept agency and unsolicited resumes. Please do not forward resumes to our OUTFRONT Media employees or any other company location . OUTFRONT Media is not responsible for any fees related to unsolicited resumes. OUTFRONT Media Is An Equal Opportunity Employer All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media Affirmative Action policy statement. About Us At OUTFRONT, we're in the business of growing our people, the places we touch, and our partners' businesses. As the most visible platform in America, we have a profound opportunity, and more importantly responsibility, to positively impactthe people and businesses within the communities in which our canvases exist.We are proud to be named on Newsweek's list of - America's Most Responsible Companies 2021 and to be a certified Great Place To Work.
                We provide a platform that connect brands to their target audiences, as they live their lives. We are famous for the unrivaled impact and creativity of our medium. We champion the power of the largest canvases across North America to grow advertisers' businesses through driving engagement, fame, and trust. -
                And we do it where it matters. - We are everywhere. We empower smart brands to take advantage of our ubiquity across 500,000 canvases, our national footprint across 25 top markets, and targeted relevance that can be achieved through our local dominance. - We are front and center in the places where people live, work, and travel; from urban centers, to busy highways, to transit hubs, to neighborhoods. - We provide the permanent in a media landscape overwrought with the transient. The IRL to fuel the URL. The confluence of, and flexibility between, screens. Truth, trust, and visibility. - We are Intelligent OOH. We leverage new technology to make OOH more relevant, responsive, and rewarding to make your existing digital investments work harder.

Keywords: Outfront Media, Los Angeles , Sales Director, Sales , Los Angeles, California

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