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Manager, Category & Client Development - Ad Sales

Company: SPECTRUM
Location: Hermosa Beach
Posted on: November 23, 2020

Job Description:

Spectrum Reach () grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

JOB SUMMARY
The Manager, Category and Client Development (M-CCD) is a thought partner with Sales in helping develop and execute integrated strategies and solutions. This position will support key client and category development at a Divisional and Enterprise level. By cultivating relationships with sales and cross-functional team members, the M-CCD will help ensure business, category, and client needs are being supported across the Enterprise.
The M-CCD is responsible for supervising and coaching category-focused team members in our fast-paced, evolving media sales environment. They will help team members actively support designated Categories and Key clients. This person must be committed to staying ahead of marketing and advertising trends, including advanced advertising. The M-CCD should impart this passion and curiosity to the team members they lead. The M-CCD must be adept at managing communications across multiple audiences. As such, he/she must demonstrate the ability to communicate clearly and effectively.

MAJOR DUTIES AND RESPONSIBILITIES

  • Continuously collaborate to develop and successful strategies and solutions
  • Support efforts around infusing storytelling expertise within client-facing deliverables
  • Partner with cross-functional team leads to effectively share and scale client category solutions and successes
  • Contribute to efforts to productize key verticals
  • Continue to support multiscreen Client engagement
  • Support efforts that promote sharing skillsets and best practices
  • Serves as a team leader to help develop and inform marketing and media strategy supporting focus categories, category, media and competitive research needs, solution development for clients, and campaign analysis and optimization needsStorytelling Expertise
    Shares experience that supports: Interpretation of data and information delivered to Sales and other Reach Leadership, collaboration with cross-functional departments (Marketing, MR&I, etc.) to gather data, and sharing how solutions are developed for key clients so that that will propel growth across priority categories

    Share and Scale Solutions
    Help identify category-specific solutions developed across the Enterprise and support sharing of successful "recipes" and emphasize multiscreen solutions

    Sharing Skillsets
    Identify opportunities to share skillsets with entire Client Success Team - Identify and support opportunities to share skills across entire Client Success Team (cross-training new skills) and participate in team meetings with peers /other Client Success Team leaders to identify and solve for knowledge gaps and opportunities

    REQUIRED QUALIFICATIONS
  • 5+ Strong brand, product, integrated marketing, and/or advertising sales marketing experience
  • Ideally 2+ years of management experience
  • Knowledge of cable television, digital products, and advanced advertising products
  • Experience developing and executing successful 360 degree marketing programs
  • Strong strategic capability set with ability to rigorously define, prioritize and execute across a complex range of categories, customers, products and functional groups
  • Category specific experience with travel, restaurants, financial services, legal, education, and/or retail is desirable.
  • Proven track record of helping sales executives grow revenue.
  • Outstanding verbal, written and interpersonal communications with overarching skill to translate data, information and research into powerful points of view-ability to craft and tell a compelling story. May be required to attend or assist with high exposure Sales calls as a Marketing subject expert
  • Previous experience managing a team of advertising / marketing professionals. Agency, Media and/or Ad Sales is highly preferred
  • Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer and comScore
  • Familiarity with and experience in digital marketing; understanding of digital campaign development, metrics and optimization strategies
  • Demonstrate ability to craft and achieve team alignment with "innovative" thinking and new ideas Competency and role definition, hiring, training, employee development and coaching.
  • Bachelor's degree in Marketing, Business or a related field is preferred
  • This position may require travel approximately 15% of the time

Keywords: SPECTRUM, Los Angeles , Manager, Category & Client Development - Ad Sales, Sales , Hermosa Beach, California

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