User Acquisition Analyst (Contract)

Company: Square Enix Co., Ltd.
Location: El Segundo
Posted on: November 23, 2021

Job Description:

* Please note that this is a contract position. Job Description The ideal candidate is data driven with a passion for mobile games, possesses a blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving. A team player willing to take direction but also exhibit initiative when working independently. This position will report to the Senior, UA Manager. Essential Job Functions and Responsibilities * Traffic User Acquisition campaigns on Facebook, Google UAC, Apple, networks etc. * Work closely with the marketing team to delivery creative assets to various stakeholders. * Creating ad images from design assets and writing ad copy. * Analyzing and reporting results to identify optimization opportunities to grow the business across multiple KPIs (installs, retention, and profitability). * Generating detailed weekly spend and performance reports for the product outlining trends and key metrics specific to goals and present to leadership. * Preparing presentations for internal clients on delivered campaigns. * Understanding of insertion/purchase order setup, budget pacing and invoicing. * Other relative duties as assigned. Education, Knowledge and Experience * EDUCATION: Bachelors degree required. * Advanced Excel skills; strong analytics background including data manipulation and pivot tables. * Ability to compile and distill performance data into a clear business case for decision making. * Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team. * Familiarity with user acquisition KPIs (CTR, CVR, CPI, ROAS). * Interest in analytical approach to acquisition funnel metrics measurement, campaign performance and optimizations. * Understanding of the mobile gaming ecosystem. * Excellent oral and written communication skills. * A team player willing to take direction but also exhibit initiative when working independently. Application Materials * Resume (PDF Preferred) * Cover Letter (PDF Preferred) Competencies * Professional demeanor and positive attitude that cultivates a healthy work environment every day. * Excellent presentation skills. * Confident. * Flexible and assertive. * Self-starter. * Good attention to detail. * Results oriented. * Passion for self-development. * Gamer. Supervisory Responsibility * This position has no supervisory responsibilities. Industry * Entertainment * Computer Software Travel * This position does not require domestic and international travel. Work Environment * Due to COVID-19, this role has been placed on a Temporary Work From Home position. * This job normally operates in a professional office environment. This role uses standard office equipment such as computers, laptops, phones, photocopiers, filing cabinets and fax machines. Physical Demands * The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear, see, and move around the facilities. This would require the ability to lift files/boxes, open filing cabinets, file, bend, twist, stand on stool as necessary. Must be able to lift 20 pounds. Our Perks * Medical, Dental, and Vision covered for you and the option to add your spouse/domestic partner and children at 2% of premium * 401K Employer Match * Life Insurance * Generous PTO Policy * Parental Leave, Sick Leave, Covid Leave, * Pre-tax benefits (Medical FSA and Dependent Care FSA) * Discount on game purchases and merchandise Square Enix, Inc. is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, sex (including breast feeding and related medical conditions), gender identity and expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. Square Enix, Inc. is committed to the full inclusion of all qualified individuals. It is the policy of Square Enix, Inc. that qualified individuals with disabilities not be discriminated against because of their disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. It is further the policy of Square Enix, Inc. to provide reasonable accommodations to qualified individuals with disabilities in all aspects of the employment process. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to HR_RA@US.SQUARE-ENIX.COM. Please note that general employment questions are not addressed here.

Keywords: Square Enix Co., Ltd., Los Angeles , User Acquisition Analyst (Contract), Professions , El Segundo, California