Data Analyst
Company: eSalon
Location: El Segundo
Posted on: February 23, 2021
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Job Description:
eSalon is looking for a Data Analyst to provide all business
units with actionable insights by pulling and analyzing their own
data to improve user conversion, experience, engagement and
monetization throughout the customer lifecycle. They will also
support the development, implementation, reporting and optimization
of A/B tests. This is a sole contributor role reporting into the
CTO. This role will be work from home to start.What You'll Be
Doing* Develop dashboards and reporting for the Digital Marketing
team and lead weekly analytics discussions to review KPIs and drive
decision-making, guide business planning & forecasting, and measure
against actual performance.* Analyze the performance of acquisition
/ digital marketing channels to optimize performance and profit,
apply analysis to guiding the Acquisition team on efficient media
budget allocation and fulfillment.* Provide analyses and present
strategic insights for our paid campaigns, keyword opportunities,
bidding strategies, targeting, and allocations.* Partner with the
internal team to manage daily execution of paid media campaigns
that drive revenue/sales/users while maintaining effective cost per
acquisition (CPA), return on ad spend (ROAS), and increasing
conversion rates.* Assist in creating data models and designing SQL
queries to reflect and solve business decisions.* Assess and work
with third-party auto-optimization tools to exponentially increase
analytical capabilities.* Guide data engineers to develop,
implement, and streamline data collection and reporting solutions
and be the stakeholder for shaping our marketing databases.* Other
duties as assigned.Requirements* 3-5 years of relevant work
experience in analytics and data.* 1-3 years of experience using
digital advertising / E-Commerce- BA/BS in Mathematics, Statistics,
Finance, Marketing or Economics.* Complex problem solving skills
and ability to work with large amounts of data.* Ability to use
data to produce insights and recommendations.* Strong experience
designing SQL queries to extract data, validate, and analyze data.*
Experience data profiling, business process modeling, or system
analysis a plus.* High proficiency in Microsoft Excel, analysis and
scenario modeling.* Intermediate experience working with creating
reports and dashboards using business intelligence tools such as
Power BI, Tableau, etc* Must be eligible to work in the US for any
employer without need for sponsorship.Benefits* Competitive
compensation* Excellent Medical, dental, vision and life insurance
plans* 401K Plan* 15 days of Paid Time Off + 11 paid company
holidays * Paid parental leave* Monthly catered lunches via
Doordash* Employee Assistance Program* Complimentary salon
services, in person or at home* Corporate Discount Program*
Authentic work / life balance
Keywords: eSalon, Los Angeles , Data Analyst, Professions , El Segundo, California
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