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Senior Analyst, Consumer Insights

Company: Jam City Inc
Location: Culver City
Posted on: February 23, 2021

Job Description:

As a leading mobile games developer, Jam City is looking to "level up" our talent. We're on the hunt for innovators who consider themselves dynamic, collaborative, and thrive in a fast-paced environment.-- PERKS & BENEFITS Unlimited Vacation, Paid Sick Days & Holidays 100% Employee Covered Medical, Dental, Vision Plan Base Plan Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More Yoga & Wellness Activities Happy Hours Company Events Jam City is looking for a Sr. Analyst of Consumer Insights. Reporting to the Director of Consumer Insights, this individual will support game and marketing research initiatives for a number of our mobile games. In this role, you will work closely with the research team and cross-functional teams on a number of in-house qualitative and quantitative research projects from inception through analysis. Projects include concept testing, brand tracking, feature development, positioning and IP opportunities. Additionally, this individual will support research activities for our Insider research community with the goal of improving KPIs such as engagement and monetization. Our ideal candidate loves mobile games and possesses a strong curiosity and passion to understand the "whys" that drive player behavior and decision-making. They will be adept at using traditional research methods, as well as new approaches and original thinking. RESPONSIBILITIES:

  • Elevate the voice of the consumer across the organization to enable a culture that is anchored in deep and empathic player understanding, particularly for our high value players.
  • Support projects for our insight community of VIP players to gain agile and ongoing player feedback in an environment that builds upon past understanding and paints a holistic view of our highly engaged players.
  • Create in-depth player profile reports on a quarterly basis. Profiling reports include a variety of elements including segmentation distribution, key motivations, experiences enjoyed most, competitive games played, interests and hobbies, key frustrations, and relevant behavioral data. This work includes quantitative surveys, IDIs, App Cross-Over analysis, analysis of behavioral data and market intelligence analysis.
  • Understand the behaviors, attitudes, motivations and frustrations of our players in order to drive retention and long-term engagement
  • Collaborate with the CI Team on high priority quant and qual projects including brand tracking, concept testing and competitive research.
  • Take initiative to stay current with industry trends and best practices in the mobile games industry and in the market research industry.
  • Help the research team program surveys and QA prior to launch. REQUIREMENTS:
    • Two or more years of experience in market research, ideally on the research vendor side
    • Comfortable analyzing data tables and manipulating raw data in Excel and SPSS
    • Ability to synthesize data into insightful reports
    • Ability to simultaneously manage multiple projects and priorities within a fast-paced environment
    • Ability to collaborate; strong relationship-building is crucial
    • Detail-oriented, strong organizational skills
    • Excellent written and oral communications skills
    • Experience programming surveys is a plus
    • Experience with SPSS and SQL is a plus
    • Experience with data visualization tools such as Tableau is a plus
    • Passionate about mobile games ABOUT JAM CITY Jam City is an award-winning mobile entertainment studio providing unique and deeply engaging games that appeal to a broad, global audience. The company also is the go-to studio for Hollywood, having developed immersive, narrative-rich mobile games around iconic entertainment brands. The company's popular RPG game Harry Potter: Hogwarts Mystery was the #1 game in more than 40 countries at its launch in April 2018. Jam City has nine studios located in Los Angeles (HQ), Berlin, Buenos Aires, Bogot--, Burbank, Cedar Falls, San Diego, San Francisco, and Toronto.

Keywords: Jam City Inc, Los Angeles , Senior Analyst, Consumer Insights, Professions , Culver City, California

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