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CRM Specialist

Company: Fabletics
Location: El Segundo
Posted on: May 28, 2023

Job Description:

Job Description
Fabletics is looking for a CRM Specialist - YITTY.
How do you Fit in?
As the CRM Specialist for our YITTY business, you will be implementing integrated communication strategies in all CRM channels: Email, SMS and Mobile App. You will also support the CRM team in delivering customer-centric projects. This is an excellent opportunity to support all functions of the marketing team and contribute to exceptional growth of the brand and our emerging markets.
You will report to the Sr. Marketing Manager, CRM, and partner closely with all cross-functional teams across the business.
What you can bring:

  • 2-4 years of experience in CRM (email, SMS, and Mobile App).
  • Experience with testing, segmentation, and personalization as well as marketing automation techniques.
  • Strong data analytics skills to understand and optimize performance of campaigns.
  • A true attention to details to ensure campaigns are delivered to the highest quality standards and are hitting their targets.
  • Strong communication and project managing skills to work with various stakeholders.
  • Enthusiasm, reactivity, ability, and energy to operate in a fast-paced environment.
  • Experience using Emarsys or a similar CRM suite at an advanced level. What you will do:
    • Responsible for coordinating multichannel campaigns (email, SMS and Mobile App) from concept to successful execution.
    • Create an ongoing A/B testing pipeline, report results, and assess performance.
    • Optimize and improve campaign performance by evaluating key trends, reporting metrics, and comparing metrics to benchmark results.
    • Clearly brief creative team on marketing direction for assets.
    • Project manage cross-functional teams to ensure assets are delivered on time.
    • Own QA process before to go-live to ensure correct content and setup.
    • Track competitor landscape and industry developments to provide the team with expert advice in delivering a best-in-class mobile/email experience that meets customers and business needs. Where we are:
      • This role will be based in our El Segundo Headquarters. Compensation & Total Rewards:
        At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:
        • Hybrid Work Schedule*
        • Unlimited Paid Time Off*
        • Summer Fridays*
        • Healthcare Plans
        • Employee Discounts
        • 401k
        • Annual Bonus Program
        • Equity Program*
        • And More
          *Varied for retail and fulfillment roles
          The annual base salary range for this position is from $64,800 to $87,670. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate's related work experience, subject matter expertise and work location.
          About TechStyleOS
          TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow-across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.
          Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.
          We encourage you to apply regardless of meeting all qualifications and/or requirements.

Keywords: Fabletics, Los Angeles , CRM Specialist, Other , El Segundo, California

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