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Senior Strategist

Company: McKinney
Location: Los Angeles
Posted on: January 16, 2022

Job Description:

Overview A wise CSO once pointed out that on paper most strategy jobs look pretty much the same. The difference is how practiced we are at the tasks in front of us, and how well we "manage" projects and people. As a Senior Strategist, you are at an inflection point in your growth-the transition from supporting to leading. For that reason, this may be one of the more tricky levels to navigate, yet it is critical to your development. This is the point when you must establish your own point of view, build more senior-facing relationships, and carve out a leadership role for yourself...because trust and responsibility won't be given to you based on title alone, you must earn it.Responsibilities This is what the job entails, versus what the job requires, which is listed below under Competencies.LeadingLead strategy on -2 pieces of business with minimal supervision, owning the strategy from beginning to end, including managing briefing, research, strategic insight, and persuasive communications with clients and internal teams.Identify what's missing and what's needed in terms of data and insights, then lay out a plan to get what we need, drawing on your experience with various research methodologies and information sourcesBe seen as the go-to for information on the consumer, the culture in which they live, the company, and the category in which it livesChampion the work, from conception to sell-through to measurement and optimizationProvide creative feedback that respects the creatives' process/judgement, while making the work more strategically soundPartneringEarn the respect/trust of your creative/account counterparts to lead the business, togetherEarn the respect and trust of clients at all levels as someone who is passionate about their business, their brand, their audience, and invested in their successGuide clients, alongside account partners, to clearly align on the challenge at handSolve problems and "manage up" to the Directors of Strategy and CSO on any important issues before they become larger problemsWork with data strategy (and media analytics when appropriate) to develop and shepherd a measurement plan for any given campaign or initiativeYou will not always be the one with the right answer. Listen well and respect the views of your partners; learn to synthesize what everyone's saying into a clear and cohesive path forwardTeachingManage younger strategists and/or interns through the fundamentals of research, trend analysis and development of simple human insightsBe an example for junior strategists of how Strategy can help McKinney create better, more influential workRegarding leadership, don't rush to prove yourself, take your time to build these skills and relationships well-you've done it right when your team looks first to you, not your manager, for strategic input and perspective. For that reason, you can't be an effective leader without being a great partner.Competencies Now that you know what the role entails, here's what you need to be able to do to thrive in it.Research Planning. Has familiarity with various research sources and methodologies to help design an approach to answer defined research objectivesBrief Writing and Storytelling. Can point to examples of persuasive narrative and presentation skills-making a logical yet inspiring case for our strategic POVCreative Perspective. Has a creative point of view and the ability to evaluate work, make lateral connections between ideas, and provide pointed direction to make the creative better. Also able to lead and contribute meaningfully to brainstorming sessions.Interpersonal Savvy. Demonstrates high EQ and the ability to relate to all kinds of people-on the team and off, inside the agency and out-working with cross-functional team members to excel at the jobGrowth Orientation. Shows eagerness to learn from experiences-both wins and losses-and can speak to examples of how s/he has taken learnings from one experience into the nextPerseverance. Shows winning enthusiasm and drive.Experience 5-7 years of strategy work at a creative agency; some experience with at least one other strategy discipline-data, comms, digital and/or social strategy-is a must.Education & TrainingBachelor's degree required; MBA or other advanced degree a plus

Keywords: McKinney, Los Angeles , Senior Strategist, Other , Los Angeles, California

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