Global Segment Leader-Demand Generation (REMOTE)

Company: TE Connectivity
Location: Los Angeles
Posted on: January 16, 2022

Job Description:

TE Connectivity (NYSE: TEL) is a $14 billion global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With more than 85,000 employees, including over 8,000 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS.
Position Overview:As a member of the Communication Solutions (CS) Marketing team, the Global Lead of Demand Generation is responsible for developing processes related to leveraging all digital Marketing channels to drive demand and accelerate conversions throughout the sales funnel. Through the use of reporting data and by leveraging our MarTech stack and resources, the individual in this role will help drive A/B testing, and facilitate data-driven analytics at tactical, programmatic and campaign levels to facilitate rapid, real-time pivots to high performing activities. By working closely with TE's Marketing Centers of Excellence (COE) and the Communications Segments Business Unit (BU), this individual will play a critical role in setting strategies and activating tactics that support BU revenue objectives while in alignment with TE's brand and values. This position will collaborate on strategy and design relevant portions of TE.com including eCommerce, Sales & Marketing Automation processes, external digital activities and internal digital marketing tools & platform, partner with the Marketing Operations COE to deliver relevant, real-time data and dashboards that will help inform strategy and execution, and support the Segment BUs in developing highly effective, integrated Marketing plans. This individual must be skilled in cross-functional and matrixed organizations, working closely with Segment Marketing team members, BU Marketing team members, product and engineering teams, and Segment strategy team. The individual must be self-directed and able to work both strategically and tactically, as needed. As well, s/he will help drive a data-driven Marketing organization focused on continuous improvement and delivering exceptional customer experiences that deliver measurable results. lawlessly execute a high volume of projects that support a variety of different stakeholders on time and at budget. They must be passionate about the work they do; able to adapt quickly to changes in plans, goals or objectives and to both create strategic plans and execute tactical program elements. To be successful in this role, the Segment Demand Generation Lead will need to be an exceptionally strong communicator who can build successful relationships based on confidence and trust with various key collaborators. This position will report to the Vice President and Chief Marketing Officer of Communications Solutions and work closely across other segment functions as well as Marketing team members within TE's Centers of Excellence and other Segments. Responsibilities:

• Develop strategy and plans that leverage digital channels (te.com, social media, email campaigns, SEM, etc.) to deliver a superior user experience, drive demand, accelerate revenue potential and brand relevance.
• Develop and influence the longer-term digital ecosystem and supporting martech stack to improve Marketing effectiveness and efficiency.
• Provide guidance to Digital COE and BU Marketing Teams on relevant portions of TE.com to support our focus on thought leadership, industry leadership and ease of use/adoption/purchase.
• Design and facilitate processes that enable real-time monitoring, evaluation and integration of digital programs through analytics and data-driven insights on marketing effectiveness.
• Enable CS marketing teams to continuously assess and refine digital programs; guide the optimization and efficacy of campaigns driven by BU, SMB and Channel Marketing Teams.
• Represent CS and its business units in the development of TE Enterprise-wide digital content strategies and optimization.
• Leverage data analytics and insights to help BUs develop compelling, targeted communications for sales, up-sell, cross-sell and other campaigns.
• Spearhead ABM efforts within the Segment to drive adoption through quantifiable results; advise, set and track performance against stated objectives.
• Work with TE's business unit marketing teams to create and curate content that drive users to te.com and through a digital journey to purchase, cross-sell and upsell.
• Create and analyze monthly and quarterly measurement reports, making recommendations to improve digital marketing effectiveness and impact.
• Develop, execute and report on all digital aspects of global marketing programs leveraging search (SEO and SEM), social media, email campaigns and digital media to align with the efforts of integrated marketing campaigns and strategies.
• Serve as subject matter expert and thought leader for the CS BU digital marketing leads as they design, execute and track localized digital content and campaigns.
• Serve as subject matter expert at CS Segment level on leveraging digital channels, MarTech and content to meet identified KPIs and metrics. Key Skills/Tasks
  • Experience with all digital aspects of marketing programs leveraging search, email campaigns, digital partnerships and digital ads.
  • Leverage data analytics to help refine and direct Marketing activities and provide quantifiable performance metrics.
  • Be experienced with and comfortable exploring, evaluating and leveraging Marketing technologies and processes.
  • Be equally comfortable in a strategy and planning role and diving in to execution in support of BU objectives.
  • Guide and collaborate on the implementation of and reporting for eCommerce and Sales & Marketing Automation process for the business units including product merchandising, lead scoring models and reporting dashboards.
  • Coordinate across TE's digital marketing teams for best practice sharing and te.com new function deployments.
  • Stay abreast of and influence the martech strategy that supports segment Marketing.
    Qualifications: Skills & Experience
    • Bachelor's degree in relevant discipline required.
    • 7+ years' experience in multiple aspects of web or digital marketing.
    • Proficient in Microsoft Office and Adobe marketing tools, including experience with content publishing, CRM, and sales and marketing automation systems (Eloqua, SalesForce.com) required.
    • Experience with digital analytics tools (Adobe Analytics, Google Analytics) and conducting in depth analyses around audience segmentation, funnel analyses, and campaign analytics.
    • eCommerce and online sales / demand generation experience strongly preferred.
    • Previous experience in multiple aspects of web or digital marketing, including following trends and industry players.
    • Business acumen and understanding of Go-To-Market strategies.
    • Strong reporting and analytics skills with ability to synthesize complex data points into simple, business-focused recommendations.
    • Experience working with external agencies.
    • Demonstrated ability to manage multiple projects and priorities.
    • Demonstrated ability to collaborate across functions and teams.
    • Self-directed and able to meet multiple deadlines and adjust to shifting priorities.
    • Excellent written and verbal communication skills with the ability to understand technical information.
    • Previous global experience is required.
    • Previous management experience strongly preferred. Personal Competencies:
      • Dynamic and high energy team player who can energize and motivate teams.
      • Mature, credible, patient, hard-working and persuasive.
      • Resourceful, self-starter, entrepreneurial.
      • Strong business acumen; sound business-sense and judgment.
      • Demonstrated leadership competencies such as teamwork, creative problem solving, flexibility and willingness to challenge the status quo.
      • Excellent interpersonal, organizational, leadership and project management skills.
      • Ability to work independently; able to multi-task and perform under pressure and willingness to roll-up sleeves and do the work required for flawless execution.
      • Flexibility to develop strong relationships with multiple departments in a large, matrix organization.
        Benefits
        • A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.EOE, Including Disability/Vets

Keywords: TE Connectivity, Los Angeles , Global Segment Leader-Demand Generation (REMOTE), Other , Los Angeles, California