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MarTech Manager

Company: NBCUniversal Media, LLC
Location: Universal City
Posted on: September 16, 2021

Job Description:

In this newly created position, the Product Marketing Manager, MarTech will work at the intersection of digital marketing and technology. The manager will be the product marketing lead and serve as the subject matter expert on capabilities of marketing technology platforms and services (including Iterable, Branch, Amplitude and mParticle). They will be responsible for digital campaign operations and capabilities, working alongside both the product and technology teams to define requirements, launch and maintain martech platform capabilities across a variety of NBCU networks (NBC, Bravo, Oxygen, E!, USA, SyFy, Telemundo). This includes ensuring the martech platform is built and maintained to support existing and future marketing use cases. The ideal candidate will be data-driven with a growth mindset and will be comfortable in an A/B testing environment. This is a highly cross-functional role and will require the consummate team player to be successful.



Responsibilities



Become subject matter expert on capabilities of marketing technology platforms and tools, including Iterable, Branch Amplitude, mParticle and in-house functions



Partner with brand product teams in documenting, developing, and releasing requested martech functionality



Point of contact for MMP vendor (Branch), attending weekly meetings and assisting in development of quarterly business review



Lead proofs of concept for any new capabilities made available by marketing technology platforms



Create and manage product marketing capabilities roadmap in partnership with the NBC and brand product teams and marketing platform vendors



Ensure that core platform capabilities are functional and when not, tracking bug fixes/known issues, prioritizing with internal product teams and platform vendors for resolution



Communicate feature changes, bug fixes, and workaround solutions to relevant parties including product marketing managers and agency resources



Shephard operational resources to transition to new functionality and ensure new launches satisfy marketing requirements (including confirming new releases)



Bachelors Degree

Minimum 5+ years of experience in digital marketing, operations or related field

Minimum 2+ years of management experience

Previous experience working in a performance marketing, direct response marketing, sales environment

Highly proficient in Microsoft PowerPoint and Excel.

Must have demonstrated experience with partnering with technology teams to support marketing initiatives or functionality.

Digital marketing or digital marketing operations experience

Flexibility and an ability to work in a fast paced, deadline driven environment.

Data driven-thinker who uses insights and analysis to guide strategies and make decisions.

Self-starter who can work independently, is proactive, resourceful and possess good follow-through.

Exceptional interpersonal, communication, analytical, and project management skills required.

Experience with Iterable, Branch and/or JIRA

Keywords: NBCUniversal Media, LLC, Los Angeles , MarTech Manager, Other , Universal City, California

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