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Segment Marketing Senior Manager

Company: Equinix, Inc.
Location: El Segundo
Posted on: June 12, 2021

Job Description:

Segment Marketing Senior Manager

Equinix is the world's digital infrastructure company, operating 200+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 70+ consecutive quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of nearly 10,000 companies, including 1,800+ networks and 2,900+ cloud and IT service providers in over 26 countries spanning five continents.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

The Senior Manager of Segment Positioning is a strategic role in the Global Market Development Team, a function of Segment Marketing, reporting to the Director of Segment Positioning. Working in conjunction with the broader Market Development team and the regional Field Development teams this lead will primarily be responsible for documenting the vertical industry digital transformation strategy and thematic narrative; inclusive trends and forces, customer profile and persona, Platform and ecosystem insights, pursuit positioning and overall go-to-market strategy. This lead will be responsible for creating and maintaining a knowledgebase relating to industry intelligence and go-to-market strategies, ensure alignment across sales, marketing, product and partner organization, and prepare enablement content to ensure our Go-T-Market engine can action at scale.

This strategic role will be a critical part of the global Market Development, Segment Marketing team. Segment Marketing is a function that is "In service to" Marketing, Sales, Product, and Partner. This Global organization is responsible for defining what to focus on (segment strategy, intelligence& targeting), the value proposition (thought leadership & pursuit tools) and trusted partner practices (verticalized pursuit engagement) in close partnership with, and tailored to, our Customers. The Industry Digital Transformation strategy and positioning knowledge base owned by the Senior Manager of Segment Positioning will be a cornerstone of this global organizations mission.

Responsibilities

  • Develop a crowdsourced, collective Industry view, based on collaboration with a community of Subject Matter Experts (SME) leads, 3rd party analysts, and internal data analysis.

  • Monitor Industry trends driving digital transformation and identify potential upcoming trigger events related to regulation changes, process transformation, macroeconomic trends, or technology trends.

  • Understand the demand type from key industries and align to the segmentation model and customer journey.

  • Curate and package insights, strategy, and content in the vernacular of the Industry and collaborate across sales, marketing, product and partner organization to enable their development of assets at scale (digital assets, playbooks, blogs, guides, enablement etc).

  • Leverage internal data sources to analyze customer buying journey by identified industries, and identify trending areas of greatest opportunity and growth.

  • Understand competitor capabilities in key industries and ensure we maintain a differentiated leadership view.

  • Maintain a customer facing briefing guide positioning this leadership view and enable a self-serve knowledgebase repository that sales teams can use to customize and tailor based on their account needs, Equinix's Platform recommendation (Product, Partner Service, Location) and maturity.

Qualifications

  • Bachelor's degree required.

  • 10 years' experience with 5 years' experience in Cloud, SaaS & Information Technology industry.

  • Minimum of 3 years' experience in Sales or a product/solution/industry marketing function .Business and market analytics experience preferable; inclusive proficiency in business intelligence, Tableau and Salesforce tools, as well as marketing automation platforms.

  • Collaboration and enablement education and experience preferable.

  • Strong delivery and project management background.

  • Experience integrating a collect set of research input and developing and adapting simple, actionable industry relevant themes.

  • Monitoring, maintaining, and adapting positioning based on success metrics and trending requirements.

  • Ability to communicate complex topics into effective language & tools.

  • Cross-organizational system thinking & design.

  • Can work with higher level concepts and bring them to operational execution.

  • Public speaking and debating (media training).

  • Strong storytelling, messaging, writing/presentation building.

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or a qualified individual with disability.

Keywords: Equinix, Inc., Los Angeles , Segment Marketing Senior Manager, Other , El Segundo, California

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