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Director, Planning

Company: GroupM
Location: Los Angeles
Posted on: June 12, 2021

Job Description:


The Director, Planning is responsible for leading strategic work for assigned Danone brands including development of comms plans, media strategies and media plans. You will be responsible for nurturing strong relationships as the primary contact for Danone client leads for assigned brands, as well as managing collaborative relationships with key partner agencies and implementation teams. Planning Directors work closely with the Strategy Director and Investment Leads to drive an agenda of driving business results through strategic thinking, innovation and creativity. You will guide best practice sharing, and application of established principles and tools across the enterprise while stewarding plan activation, measurement, and optimization based on changing business dynamics.


Strategic Development

  • From a strategic standpoint, key responsibilities will be to guide development of media strategy and plans; support development of key strategic media partnerships and negotiations; provide marketplace, industry, and category intelligence regularly; build and maintain productive relationships with leaders at the client, partner agencies, and key media partners
  • Partner with Strategy Director and Investment Leads to identify and implement innovative opportunities and practices that will continue to evolve business performance
  • Partner with Audience Science team to identify growth audiences and uncover meaningful consumer insights
  • Ensure the key strategic elements of high-priority media plans deliver against business results and ensure client satisfaction
  • Foster a culture of collaboration, agility, speed, accuracy, and innovation
  • Consistently provide provocative, insight-driven recommendations and POVs
  • Inspire and support the team through strong leadership, collaboration, and mentorship

How do we set ourselves apart from the competition?

  • On this team, the leadership is fiercely committed to investing time and effort in talent growth and retention. The Danone team at Wavemaker offers great opportunity to work collaboratively across a portfolio of different brands with regular opportunity to participate in enrichment and development training


  • Minimum 10+ years
  • Integrated experience across media channels
  • Working with and influencing senior client stakeholders
  • Team leader who can navigate across strategy, investment, data strategy and analytics disciplines
  • Strategic thinker grounded in current consumer trends and evolving media landscape
  • Excellent verbal and written communication skills
  • Strong problem-solving skills, authority in cross-agency & cross-cultural situations
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • Strong quantitative and analytical skills
  • Ability to multi-task, work successfully with teams, and work under pressure


We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients' business
  • confidence to challenge what's gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP's global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn

GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

Keywords: GroupM, Los Angeles , Director, Planning, Other , Los Angeles, California

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