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Digital Marketing Analyst

Company: Square Enix Co., Ltd.
Location: El Segundo
Posted on: June 13, 2021

Job Description:

At Square Enix, our fans are at the center of everything we do. We create games that transport them to fantastical worlds, from the wonderous realms of the FINAL FANTASY series to the mysterious crypts of Tomb Raider. Our goal is simple. We aim to spread happiness through unforgettable play experiences. To do this, we seek innovative, creative, forward-thinking, passionate people. Sound like you? Then join us!

Job Description

The Digital Marketing Analyst will gather, analyze, and interpret external and internal data in collaboration with Square Enix's international analytics and marketing teams.

They will provide insights on data from a variety of sources, including paid media, social media, CRM, game telemetry, website, and ecommerce data. Through these insights, the Marketing Performance Analyst will help to drive optimization of marketing strategies for Square Enix game brands.

This person will be responsible for proactively monitoring and communicating marketing campaign performance. They will provide recommendations for marketing KPIs and objectives, and they will work closely with internal and external stakeholders to achieve those goals.

Essential Job Functions and Responsibilities

  • Analyze and provide optimization insights for paid media brand campaigns in conjunction with marketing and agency partners.
  • Monitor eCommerce performance and regularly provide conversion recommendations to key stakeholders.
  • Effectively communicate data insights to stakeholders across Square Enix, including studio leadership, senior management, and executives.
  • Evaluate marketing plans, propose KPIs and objectives, and analyze results for actionable insights.
  • Take part in a major digital data transformation and provide key expertise for online marketing activities and conversion rate optimisation (CRO).
  • Form an integral part of the development and integration of digital online marketing campaigns in-house, including paid media.
  • Identify best practices for digital marketing and support their adoption throughout the business.
  • Provide technical knowledge for gathering and measuring external marketing data and turning these into actionable insights.
  • Work closely with the ecommerce team to provide recommendations for marketing strategies.
  • Create and maintain automated reporting.
  • Other ad-hoc analyses and duties as assigned.

Education, Knowledge and Experience

  • BS in quantitative discipline (mathematics, statistics, economics, finance, etc.).
  • 5+ years' experience working as an analyst producing actionable insights, preferably with experience in paid media.
  • Working knowledge of one or more scripting languages for analysis (Python, R, etc.).
  • Working knowledge of SQL.
  • Working knowledge of one or more data visualization tools (Power BI, Tableau, Google Data Studio, Looker, etc.).
  • Must be comfortable effectively communicating technical concepts to non-technical audiences.
  • Passion for and background in the video games industry preferred.
  • Experience and flexibility working with international teams a plus.

Application Materials

  • Resume (PDF Preferred)
  • Cover Letter (PDF Preferred)

Competencies

  • Professional demeanor and positive attitude that cultivates a healthy work environment every day.
  • Excellent presentation skills.
  • Confident.
  • Flexible and assertive.
  • Self-starter.
  • Good attention to detail.
  • Results oriented.
  • Passion for self-development.
  • Gamer.

Supervisory Responsibility

  • This position has no supervisory responsibilities.

Industry

  • Entertainment
  • Computer Software

Travel

  • This position does not require domestic and international travel.

Work Environment

  • Due to COVID-19, this role has been placed on a Temporary Work From Home position.
  • This job normally operates in a professional office environment. This role uses standard office equipment such as computers, laptops, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear, see, and move around the facilities. This would require the ability to lift files/boxes, open filing cabinets, file, bend, twist, stand on stool as necessary. Must be able to lift 20 pounds.

Our Perks

  • Medical, Dental, and Vision covered for you and the option to add your spouse/domestic partner and children at 2% of premium
  • 401K Employer Match
  • Life Insurance
  • Generous PTO Policy
  • Parental Leave, Sick Leave, Covid Leave,
  • Pre-tax benefits (Medical FSA and Dependent Care FSA)
  • Discount on game purchases and merchandise

Square Enix, Inc. is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, sex (including breast feeding and related medical conditions), gender identity and expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws.

Square Enix, Inc. is committed to the full inclusion of all qualified individuals. It is the policy of Square Enix, Inc. that qualified individuals with disabilities not be discriminated against because of their disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. It is further the policy of Square Enix, Inc. to provide reasonable accommodations to qualified individuals with disabilities in all aspects of the employment process.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to HR_RA@US.SQUARE-ENIX.COM. Please note that general employment questions are not addressed here.

Keywords: Square Enix Co., Ltd., Los Angeles , Digital Marketing Analyst, Other , El Segundo, California

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