Realtor.com, operated by Move, Inc., is the fastest growing
online real estate destination for home buyers, owners, and
renters. We have the unique opportunity to make a positive impact
by helping people with one of their biggest life decisions.
The CRM Engagement Marketing team is looking for a Senior
Marketing Manager to own the consumer-focused strategy for Sellers
& Digital Transactions . We are a high performing team that is
excited to execute new marketing programs across email, app, and
web. You'll be responsible for strategizing consumer lifecycle
programs across channels to guide consumers on their journey to
sell their home and find the right digital transaction products to
fit their needs. You will be the strategy lead for these critical
emerging lines of business, generating campaign ideas and bringing
them to life. You will partner closely with the Emerging business
team, Creative Services, Data Science, and Analytics to strategize,
project manage, execute, and report on campaigns to drive seller
and digital transaction product engagement. We're looking for a
dedicated team player who is driven towards innovating, testing and
optimizing results. The ideal candidate is a strong
cross-functional collaborator, tactical executioner and
consumer-focused fanatic who can drive forward multiple priorities
in a fast-paced environment. You have technical and analytical
skills to design solutions that help frame a positive user journey,
and a track record of working closely with Product and Engineering
teams to implement them. If you are obsessed with creating an
experience that surprises and delights consumers, we want to hear
What you will do?
Create and execute lifecycle roadmap in partnership with
leadership and deliver actionable insights that contribute to
business growth and KPI goals related to sellers and digital
transactions. Establish strong relationships cross-functionally
across marketing, creative services, product, analytics, and data
science to drive forward CRM initiatives. Brief in new project
requests to the Creative Services team. Project manage CRM
campaigns from ideation through to execution and results. Engage
with Analytics and Consumer Research teams to derive further
insights. Work with Emerging leaders and marketing/product managers
to share campaign results and apply learnings. Create presentation
decks that document and summarize key test results.
What will you bring?
Previous CRM strategy experience ideally in an omnichannel
environment (experience in multiple channels-email, web, and app
preferred). Experience in consumer segmentation strategy.
Action-oriented and able to act intuitively, while following
established processes. Data-driven, with the ability to summarize
and communicate test ideas and results. Fast learner and
self-starter with strong time management skills. Strong computer
skills; proficient with spreadsheets and creating slide decks.
Exceptional communication and organizational skills. Bachelor's
degree in marketing/business administration or analytics. 6-8 years
relevant experience Detail-oriented and concise Innately curious
and data-driven Both team and self-driven attitude Moves at a quick
pace and is flexible Forms great relationships, both internally and
externally Results-driven, data & action-oriented Top-notch project
management skills with emphasis on driving projects and target
launch dates in a collaborative way Successful participation in
cross-functional teams and ability to influence great outcomes
Technically savvy - familiar with CRM marketing channels,
personalization and database management Strong analytical skills,
including experience with consumer segmentation, tracking results
and interpreting key learnings.
About realtor.com At realtor.com, we believe that everyone
deserves a home of their own. We're a community of nearly 2,000
employees who work hard to ensure that from the moment someone
starts dreaming about a new home, to the moment they walk in the
door and beyond, we're there to lend a helping hand. Every month,
over 85 million people trust us with their journey home by visiting
our site and mobile apps, and we'd love to have you join our team
to help. We've got great offices in the U.S. and Canada with lots
of sweet jobs to choose from, so we're hoping you'll join us on our
journey to make buying, selling, renting, and living in homes
easier and more rewarding for everyone.
Let's make a difference, together. For Real.