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Demand Generation Manager, MSP and SaaS

Company: AppDirect
Location: Los Angeles
Posted on: June 12, 2021

Job Description:

About AppSmart

AppSmart powers business success with technology. Bringing together experienced Cloud IT Specialists and Master Agent Networks, AppSmart is the first-of-its-kind, channel-led, one-stop-shop for B2B technology services. AppSmart offers the digital transformation expertise of top channel leaders, best-in-class technology that's purpose-built for agents, and the most diverse catalog of solutions, giving customers one touchpoint for every business technology need, including cloud, voice, connectivity, IoT (mobility/energy), services and support.

About You:

We are looking for a dynamic, data driven marketing professional who is both strategic and innovative, and possesses a strong capability to develop, and execute an integrated demand generation marketing strategy to expand our business. You are proficient in digital, content syndication, content generation, paid advertising management and email marketing. You will have experience with a variety of MarTech tools, specifically marketing automation systems such as HubSpot and Pardot.

The ideal candidate will understand how to translate business objectives into a marketing strategy that delivers the right mix of marketing tactics along the buyer's journey to increase pipeline and create new leads. This includes applying analytics to better profile, target and retarget prospects as well as adapting marketing efforts to deliver higher quality responses to improve conversions rates.

What you'll do and how you'll have an impact

  • Create and execute demand generation strategies for a variety of customer segments to maximize revenue and build a pipeline of new Advisor prospects
  • Build awareness and create demand for MSPs and cloud software solutions
  • Develop and execute measurable demand generation programs that drive a pipeline for our technology advisor base and end users using a variety of methods including paid search, content syndication and email
  • Work closely with marketing team members to develop and execute campaign elements including white papers, content development and list identification and purchase
  • Work with sales and marketing leadership to refine lead management process including regular performance assessments
  • Produce lead/opportunity reports and monthly dashboards to demonstrate campaign progress, conversion rates, cost per lead, etc.
  • Develop and implement a strategy for continuous testing and optimization using A/B and multivariate testing methodologies

What we're looking for

  • 5-8 years experience in a demand generation or performance marketing position, ideally within a B2B marketing environment
  • BA in marketing or related discipline
  • Proven experience working with marketing automation tools (Hubspot and Pardot preferred) and Salesforce.com
  • Proficient with Google Ads and Google Analytics (certifications are a plus)
  • Experience working with and/or creating revenue and pipeline cycles
  • Experience with channel marketing
  • Experience in MSPs or cloud solutions preferred

At AppDirect/AppSmart, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

Keywords: AppDirect, Los Angeles , Demand Generation Manager, MSP and SaaS, Other , Los Angeles, California

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