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Sr Strategist, LA

Company: McKinney
Location: Los Angeles
Posted on: June 12, 2021

Job Description:

Use your strategy/planning skills, know-how and passion to help McKinney create great work that influences what people feel, think and do.

At McKinney we dig for simple human insights to unleash the potential of our brands--and we've done that for many brands here and around the world. As a Strategy Director, you'll be part of the Los Angeles team, on client projects for technology, apparel, and start-ups.



  • Lead day-to-day strategy on 2-3 pieces of business with oversight and support from Director of Strategy
  • Master the craft of storytelling and identifying insights, both the work that goes into discovering them and the work that goes into articulating them
  • Bring proactive thinking to move client's business and brand forward
  • Build tight briefs, comms strategies, consumer journeys, and target personas to create and sell in strong creative work
  • Be able to work self-sufficiently and own deliverables and presentations


  • Earn the respect/trust of your creative/account counterparts
  • Earn the respect and trust of day-to-day clients as someone who is passionate about their business, their brand, their audience, and invested in their success
  • Collaborate across internal teams-including data, social, media, tech, etc., - to unearth insights in the most resourceful and thorough ways possible
  • Solve problems and "manage up" and across to your team


  • Manage new strategists through the fundamentals of research and development of simple human insights
  • Be an example for new strategists of how Strategy can help McKinney create better, more influential work


Now that you know what the role entails, here's what you need to be able to do to thrive in it.

  • Problem Solving. Uses rigorous logic to solve problems; doesn't stop at the first answers; and can see the bigger picture. Also, able to apply experiences and problem solving from one brand/client to another, where applicable.
  • Interpersonal Savvy. Demonstrates high EQ and the ability to relate to all kinds of people-on the team and off, inside the agency and out-as well as build rapport that can be leveraged to create consensus and diffuse tense situations.
  • Writing and Storytelling. Has proven persuasive narrative, logic, and presentation skills.
  • Research Acuity. Can manage research projects from start to finish including vendor and internal management.
  • Growth Orientation. Eager to learn from experiences-both wins and losses-and can speak to examples of how they have taken learnings from one experience into the next.
  • Self-starter: Decisive and able to run creative, research, and other strategy projects from start to finish.
  • Adaptable Willing and able to adapt to global hours for some (not all) projects (eg, take later meetings).
  • Positivity and Perseverance. Shows winning enthusiasm and drive.
  • New Business Acumen. Dynamic strategic partner in new business ventures.


6-8 years of strategy work at a creative agency, including a combination of experience with brand and communications strategy; experience with digital, activation, and/or social strategy is a plus

Bonus Experience

Global brand experience, managing multiple markets across the world

Corporate social responsibility experience

Fluency in Korean a plus

Education & Training

Bachelor's degree required; MBA or other advanced degree a plus

Keywords: McKinney, Los Angeles , Sr Strategist, LA, Other , Los Angeles, California

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