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Sr. Ecommerce & Paid Media Analyst

Company: Harman International Inds
Location: Northridge
Posted on: June 13, 2021

Job Description:

Additional Work Location(s) :

About the Role

As the Sr. Ecommerce and Paid Media Analyst on the North America Ecommerce team, you will be responsible for the support of both Direct (JBL.com) and Indirect (Amazon.com and others) eCommerce efforts. With your strong analytical background, you will analyze, support and optimize our increasingly robust advertising program as digital/online sales becomes a bigger portion of the Harman Lifestyle business.

What You Will Do

  • Execute paid media strategy for always-on customer acquisition campaigns across the marketing funnel with the focus on driving top-line revenue at scale.
  • Support paid media management with a focus on weekly and ad-hoc KPI reporting, continuous optimization against goals, and provide actional feedback/recommendations to the sales team.
  • Manage multiple key accounts and platforms, creating win-win scenarios for HARMAN and its customers and stakeholders.
  • Support media buying and analysis on all major ad platforms including Google Ads, Facebook Ads, and Amazon Advertising platforms.
  • Provide reporting and recommendations for future budgets and assess new opportunities.
  • Analyze multi-channel attribution models and present findings to larger organization.
  • Collaborate closely with creative campaign specialist to traffic ads and make recommendations on cross-channel campaigns.
  • Create measurable tactics and strategies with superior ability to communicate the outcomes with a continuous focus on optimization and spend efficiency.

What You Need

  • Bachelors degree in business management or related concentration
  • 3+ years of paid advertising experience; 3+ years of experience managing clients/accounts
  • Experience with Google Ads, Facebook Ads, Amazon Ads, and any other relevant programmatic media buying experience with a strong background in Search
  • Experience managing multi-million-dollar budgets for direct response campaigns with focus on driving top-line revenue and sales
  • Strong financial acumen, with understanding of the balance sheet and ability to communicate with finance and accounting teams
  • Demonstrated ability to think in CPM/CPA/CPC/CTR with strong media math skills

What is Nice to Have

  • Large brand and/or major retail client experience is preferred. In-house eCommerce or Agency experience preferred.
  • Entrepreneur mentality, excellent storyteller, strong negotiator, and collaborator
  • Strong technical competency, specifically with pixel and tracking troubleshooting, demonstrated ability to understand and learn systems
  • Deep experience with multi-channel attribution models and ability to make recommendations to improve
  • Demonstrated ability to scale both legacy businesses and new opportunities

What Makes You Eligible

  • Be willing to travel up to 10%, domestic and international travel
  • Be willing to work in an office in Northridge, CA
  • Successfully complete a background investigation and drug screen as a condition of employment

What We Offer

  • Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, etc.)
  • Opportunity to collaborate with talented teams across the world
  • Inclusive and diverse work environment that fosters and encourages career development opportunities
  • Flexible work schedule with a culture encouraging work-life integration
  • On-site opportunities to focus on personal well-being and development provided by our Wellness Committee, Volunteer Committee and Harman Women's Network
  • Professional development opportunities through HARMAN University's business and leadership academies and extensive course catalog

HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. (www.harman.com)

Keywords: Harman International Inds, Los Angeles , Sr. Ecommerce & Paid Media Analyst, Other , Northridge, California

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