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Sr. Dir, Product Mktg

Company: Harbor Freight Tools
Location: Calabasas
Posted on: June 12, 2021

Job Description:



Job Description

The Senior Director of Product Marketing will be responsible for building, managing, and leading our overall product marketing strategy. In partnership with the Merchandising team, this role will help ensure the successful launch and ongoing performance of Harbor Freight’s private brands. In addition, the Senior Director of Product Marketing will lead a team of product marketers responsible for the messaging, positioning, and promotion of our products in the market.
Essential Duties and Responsibilities

Develop product messaging that differentiates new products from others in the market. Maintain and manage competitive intelligence and product comparisons by working with cross-functional stakeholders and conducting industry research. Act as a liaison between the Merchandising, Packaging, and Marketing teams to create comprehensive branding and marketing strategies for our products. Partner with the Merchandising team to identify the unique value of new products and to create impactful and customized launch plans for key products. Write creative briefs for product marketing initiatives and work with the design team to create product content such as videos, email copy, and social media posts. Translate product specifications into compelling product positioning statements. Gain insight into customer use of current products, untapped opportunities, and buyer personas. Manage new product launch budget and approval processes. Collaborate with internal stakeholders, department leaders, and executives to refine and gain approval on final product marketing plans. Partner with Merchandising and Creative teams to ensure that all new product release deadlines are met, and plans are on budget and on time. Hire, train, and lead a team of product marketers to provide best in class marketing support for our Harbor Freight products. Build, drive, and protect a rewarding and engaging culture where an appreciation for tradition is balanced with a passion for continuous improvement. Drive our values that reward, promote, and encourage high performance while ensuring we always do the right thing for our people. Encourage a high level of trust and transparency across all levels and functions. Promote diversity in the workplace and ensure recruiting and development strategies attract and grow a diverse pool of candidates and associates.

ScopeStaff supervision and development – Yes; Manages a team of product managers Decision Making – Provides consultation or expert advice; participates in planning business objectives; approves quotes and invoices from vendors Travel – 25%; domestic travel required in support of photo shoots, video shoots, trade shows, Signature Store walk-throughs, in-store visits, and meetings at the Corporate HQ, etc. Location – Corporate HQ

Keywords: Harbor Freight Tools, Los Angeles , Sr. Dir, Product Mktg, Other , Calabasas, California

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