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Digital Media Specialist

Company: UCLA Health
Location: Los Angeles
Posted on: June 11, 2021

Job Description:

Responsibilities

The Digital Media Specialist will play a critical role in communications for the Center for the Developing Adolescent, updating and improving the website, developing and implementing social media strategy, and preparing creative multimedia content to engage audiences and help them discover the Center’s work. Primary duties include: 

  • Reorganize and improve the Center’s website to enhance its appearance, functionality, and user experience, ensuring alignment with the Center’s brand identity.
  • Conduct regular content audits to eliminate redundant and/or duplicate information.
  • Monitor, analyze, and share Google Analytics data with the Communications Director.
  • Manage, maintain, and grow our social media following on Twitter, LinkedIn, and other recommended social media channels.
  • Design and implement social media engagement campaigns to promote Center activities, including webinars, podcast, policy papers, and other content driven by the Center’s National Scientific Council.

 

 

Qualifications
  • Bachelor’s Degree preferred
  • Two years of relevant experience
  • Demonstrated understanding of and ability to engage diverse audiences (ages, races, ethnicities, genders,
    sexualities) with intention. 
  • Background in nonprofit, youth, and social justice work preferred.
  • Working knowledge of HTML, CSS, Javascript, and other programming languages as they relate to SEO.
  • Experience with various analytics and conversion rate optimization platforms including Google Analytics and
    other platforms.
  • Experience in content creation with images, audio, and video content.
  • High attention to detail, communication, and time management skills.


UCLA is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

Keywords: UCLA Health, Los Angeles , Digital Media Specialist, Other , Los Angeles, California

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