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Brand Ambassador, Tullamore D.E.W

Company: William Grant & Sons
Location: Los Angeles
Posted on: February 24, 2021

Job Description:

Who is William Grant & Sons?William Grant & Sons is a family owned global premium spirits company with a portfolio of award-winning brands. These include our eight core brands: Glenfiddich, Grant's, The Balvenie, Tullamore D.E.W., Drambuie, Hendrick's Gin, Sailor Jerry Rum and Monkey Shoulder. With a global presence, our business is in an exciting period of growth. Our founder William Grant was a true pioneer, and his spirit, passion and innovation are very much at the heart of the business culture today. Role PurposeWe're looking for a Brand Ambassador for Tullamore D.E.W who will embody the brand and make the story of our triple blend Irish whiskey engaging and memorable for bartenders, whiskey enthusiasts, media and consumers alike. The Brand Ambassador, Tullamore D.E.W will forge connections to our target audiences with authenticity, passion, credibility and influence. The Brand Ambassador will also identify and build relationships with those who have influence in each audience: consumer, trade, media. We're looking for a dynamic, entrepreneurial individual who will be able to manage an intense travel schedule and execute a wide variety of activities on behalf of the brand.This role can be based out of either Los Angeles, CA, Austin, TX, or Dallas, TX. Responsibilities* (Consumer) Attend, network and forge relationships with the consumer set in your market(s) consumer events* (Consumer) Create and/or deliver brand experiences to consumers directly at events (live or virtual) providing education on brand, category and lifestyle around brand * (Trade) Build relationships with key bartenders and other On/Off Trade opinion formers, to inspire advocacy and to educate on the brand* (Trade) Support commercial team and on premise specialists to identify and 'look after' key accounts with agreed KPIs in place* (Media) Be the face of the brand for PR opportunities in market across trade and consumer press* (Media) Forge and nurture relationships with journalists* Deliver tastings, interviews and host media on distillery trips where appropriate.* (Media) Establish and nurture a credible social media presence in line with brand's positioning* (Internal) Collect market and competitive set intelligence and share with brand and regional teams in regular updates.* (Internal) Contribute to brand planning sessions bringing brand and category expertise as well as creative ideas* (Internal) Be the face of the brand and source of Brand knowledge to our internal teams (and agencies) embodying the brand at all times.Qualifications* Strong background in spirits, either through professional experience or personal interest* Excellent communication skills, verbal & written* Creative & innovative thinking* Strong influencing & partnering abilities* Interpersonal effectiveness* Ability to act as a consultant within team structure* Spirits industry knowledge and experience preferred* Bachelor's degree preferredAt William Grant & Sons, we celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We're proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.

Keywords: William Grant & Sons, Los Angeles , Brand Ambassador, Tullamore D.E.W, Other , Los Angeles, California

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