Search Engine Optimization Specialist

Company: Cheef Holdings
Location: Sherman Oaks
Posted on: September 17, 2020

Job Description:

Job DescriptionWe are a well established CBD company that is looking for an in-house SEO expert to manage all search engine optimization duties. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword planning to increase rankings on all major search networks.--We work in a fast-paced environment, so the ideal candidate will be able to hit the ground running. Applicants with experience leading SEO teams and who can provide previous ranking success within the CBD niche will be given prime consideration.----Key Requirements:Prior experience in content marketing, content growth, and SEOWorking knowledge of search engine optimization practicesOutstanding ability to think creatively, strategically, and identify and resolve problemsExcellent verbal and written communication skillAbility to work within a team and independentlyFamiliarization Google analyticsExperience with website optimization toolsStrong organizational, time management, and analytical skillsSolid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics tools (e.g, Google Analytics)Experience with A/B and multivariate experimentsKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEOResponsibilities:Reviewing and analyzing sites for areas that can be improved and optimizedPreparing detailed strategy reportsIdentifying powerful keywords to drive the most valuable trafficWriting powerful calls-to-action to convert visitorsFilling websites and other content with effective keywordsWriting effective SEO content for blogs, websites, and social media accountsDeveloping link building strategiesAnalyzing keywords and SEO techniques used by competitorsKeeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelinesCompiling and presenting SEO guidelinesOptimizing copy and landing pages for search engine optimizationPerforming ongoing keyword research including discovery and expansion of keyword opportunitiesResearching and implementing content recommendations for organic SEO successExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsManage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.Optimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion, and optimizationResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.--Job Type: Full-timeSalary: $55,000 to $65,000 /month

Keywords: Cheef Holdings, Los Angeles , Search Engine Optimization Specialist, Other , Sherman Oaks, California