Head of Strategy and Operations, Integrated Marketing, YouTube
This role may also be located at our Playa Vista campus.
Note: By applying to this position your application is
automatically submitted to the following locations: Los Angeles,
CA, USA; New York, NY, USA; San Bruno, CA, USA
Qualifications Bachelor's degree or equivalent practical
10 years of experience delivering marketing strategies and full
funnel integrated marketing campaigns for marketing organizations
or strategy consulting firms.
Integrated marketing campaign leadership experience and
Ability to work across global cultures and influence senior
Ability to manage campaigns with large budgets.
Ability to provide direction and prioritize team goals and
workload, motivate and grow direct reports.
Excellent written and spoken communication skills with peers,
management, and cross-functional teams.
About the job Whether you're on a consumer product (like Gmail,
Search, Maps, Chrome, Android) or a business product (Google Ads,
AdSense, Google Marketing Platform, Analytics), you take part in a
complete marketing experience as you lead every facet of the
product's journey. From determining positioning, naming,
competitive analysis, feature prioritization and external
communications, you help shape the voice of the product and help it
grow a consumer base. This means you work with a cross-functional
team across Sales, corporate communications, legal, webmasters,
product development, engineering and more. In this role, you'll be
involved with product marketing strategy from beginning to end.
As the Head of Integrated Marketing Strategy you will drive
strategy and execution for global integrated marketing initiatives.
You’ll be a leader on the Strategy and Operations marketing team,
responsible for improving the way we develop holistic, end-to-end
marketing strategies for existing and new initiatives. You’ll build
a compelling vision and bring a data driven and consumer first
mindset to decision making working with key partners across
Finance, PR, Product and Policy. You’ll be a strategic, analytical,
and results-driven marketer who can see opportunities before anyone
else can, creating magical experiences for our consumers. You'll
lead with influence and can manage stakeholders of all levels.
You’ll adapt when things change and quickly find ways to chart a
new course towards your end goal. You will bring people and teams
together under a common vision and you have expertise in building
captivating narratives and campaigns.
Know the user. Know the magic. Connect the two. At its core,
marketing at Google starts with technology and ends with the user,
bringing both together in unconventional ways. Our job is to
demonstrate how Google's products solve the world's problems--from
the everyday to the epic, from the mundane to the monumental. And
we approach marketing in a way that only Google can--changing the
game, redefining the medium, making the user the priority, and
ultimately, letting the technology speak for itself.
Responsibilities Drive and execute a full funnel marketing
strategy for global marketing initiatives that span all marketing
Develop, maintain and socialize a centralized view of all
campaigns, programs and launches across global marketing teams.
Collaborate with channel experts, product marketing, brand
marketing teams to concept, launch, measure, and optimize marketing
Be a thought leader that helps shape YouTube marketing strategy
Mentor the YouTube Integrated Marketing Strategy team.
Locations Google is proud to be an equal opportunity workplace
and is an affirmative action employer. We are committed to equal
employment opportunity regardless of race, color, ancestry,
religion, sex, national origin, sexual orientation, age,
citizenship, marital status, disability, gender identity or Veteran
status. We also consider qualified applicants regardless of
criminal histories, consistent with legal requirements. See also
Google's EEO Policy and EEO is the Law. If you have a disability or
special need that requires accommodation, please let us know by
completing this form .
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