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Sr. Director, Digital Marketing

Company: Coffee & Bagel Brands
Location: Lakewood
Posted on: September 17, 2020

Job Description:

Vision/digital road map

Channel integration. Provide scalable platforms for future digital growth. Channel Integration

At Bagel Brands (Einstein Bros. Bagels, Bruegger’s Bagels & Noah’s NY Bagels) we believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each other’s company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone’s day than with a warm, fresh-baked bagel and a heart-felt good morning.. POSITION MISSION. This position will be the top digital role for the Bagel Brands division and will be the company’s leader in leveraging digital to drive sales and optimize the customer journey across all touch points. The right candidate will lead our charge to optimize diverse marketing channels (beyond traditional print and in-store marketing), allowing us to learn our guests and engage with them through a friction-free experience—in an effort to inspire one more visit.. This position will set the vision and strategy for:. Loyalty. CRM & Analytics. Consumer Data/ Research. Social Media. Web, App, Social and Digital Advertising. SEO. Mar-Tech. This leader will lead a team to solve business and customer needs by integrating, on-. boarding and optimizing various digital platforms and strategies. They will ensure that a data-driven culture is integrated in the function’s work, strategy and actions.. Ultimately, the right candidate will lead the digital team and be a thought leader in digital technology and applications, user experience, customer journey and loyalty programs. You will also steward and track resources against digital initiatives, lead the organization by tracking key metrics, and demonstrating progress against goals. This leader will be focused on driving customer engagement while building long-term brand value, cast a strong vision, and drive accountability with team members, agencies and partners to maximize deliverables and ROI.. ROLE-SPECIFIC ABILITIES. Establish a multi-year prioritized road map to develop guest-facing channels to maximize guest experience/journey and in-restaurant/brand experience initiatives. Develop an interactive marketing strategy for application across all digital platforms that delivers the right message to a specific customer at the optimal time on the right device. Ensure that the customer journey is engaging, seamless across devices, and effective in translating touch points into an immersive experience resulting in transactions. Responsible for managing and activating the brand across all digital platforms, shifting visitors from customers to brand advocates. Actively lead agency partners to translate business objectives into digital communication plans that include both paid, unpaid and earned/buzz media tactics. Help define the “brand of the future” combining breakthrough technology in all customer touch points and brand experiences. Proactively seek new and innovative uses of digital technology to reach our target audience that is relevant and gets the brand into the conversation. Create and direct the company’s digital strategy: social, email marketing, PPC, SEO, web analytics data feed/API aggregation, IT integration, website and app. Digital strategies include but are not limited to display banner advertising (Rich Media & Flash), micro-site, affiliate marketing, media strategy, search engine marketing, SEO, e-mail marketing, conversation marketing and customer acquisition. Integrate technology into the bakery experience through the app, digital menu boards, beacons, and other means as needed. Create, implement and manage an effective loyalty program and customer retention strategy that will maximize the lifetime value of the customer and minimize churn. Analyze customer data to develop retention programs; measure and adjust programs by customer behavior and response. Design value generating and protecting campaigns and propositions to drive value from the customer base. Work closely with research and analytics to develop a highly segmented and targeted CRM strategy. PERSONALITY & LEADERSHIP TRAITS. Cultural Fit:. Personal fit with the Company’s culture—where in a support center role, we operate in a way that gives our Field Leadership world class support so they can deliver an incredible and consistent guest experience. This comes through:. Passion for our brands. Supporting one another. Bias for accuracy, timeliness and transparency. Operates with an Ownership mentality, with a balanced perspective on risks and returns.. End-to-End Planning:. Talent for functioning strategically and tactically in day to day needs; executing in the details and thinking about the bigger picture; thinks end to end and articulates a process that motivates those around him or her to participate. Ability to critically review and improve business processes. Critical Thinking, Analysis & Planning:. Able to apply extensive rigor and critical thinking in underlying assumptions made in forecasts/plans. Able to integrate internal and external data/factors in analyses, bringing forth relevant assumptions and trends for consideration. Shown ability to simplify the agenda and create clarity from a large number of inputs. Experience with data modeling, analytics and presentation creation. Innate ability to develop future leaders, inspiring the team’s best work. Demonstrated history of strong verbal and written communication skills at various levels of an organization and cross functionally. Organized, able to multi-task and operate under fast paced environment with tight timelines. EDUCATION – TRAINING – EXPERIENCE. Required:. Bachelor’s in business and/or marketing (or marketing related studies). 10+ years of progressive, applicable work experience. Prior experience in leading successful digital teams & large projects in the past. Experience managing paid and organic search campaigns using Google Analytics, Webmaster Tools, Google AdWords, and Bing Ads. Thorough knowledge of web-based technologies, B2C mobile shopping, SEO, PPC, Analytics, ROI Analysis, digital marketing, email marketing, etc. Highly Preferred:. MBA. Retail / Restaurant / Consumer-facing Industry experience. The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.. The duties of this position may change from time to time. Coffee & Bagel Brands reserve the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.. Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis in protected by applicable federal, state and local law. Bagel Brands makes employment decisions based solely on qualifications for the position.. Coffee & Bagel Brands - 2 days ago - save job. Thousands of employers search for candidates on Indeed

Talent Leadership & Communication:

Address: | 555 Zang St. Suite #300 , Lakewood, Colorado 80228 |

Keywords: Coffee & Bagel Brands, Los Angeles , Sr. Director, Digital Marketing, Other , Lakewood, California

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