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Director of Marketing and Graduate Recruitment

Company: University of Southern California
Location: Los Angeles
Posted on: November 22, 2021

Job Description:

VASE Graduate Admissions & Recruitment team is seeking a Director of Marketing & Graduate Recruitment. In addition to managing duties related to recruitment of graduate students in all programs with a specified territory, this position would focus primarily on creating comprehensive marketing plans for new graduate programs, and existing programs as determined necessary.

Responsibilities include:

  • Meeting with faculty members/program directors regularly to develop SWOT analysis, including competitor landscape, target audience, market demand reports, and regular analysis/reporting, retention campaigns

    • Implement marketing plans and serve as the primary point of contact for prospective student inquiries

      • Create database of professional contacts

        • Work with Admissions team on prioritizing applications for new programs

          • Collaborate with international offices as necessary

            • Analyze applicant data

              • Provide regular reports on outcomes, adjust marketing strategy accordingly

                • Manage marketing budget

                  • Work with Viterbi international office staff in China and India as determined by marketing goals
                  • Represent Viterbi School at recruitment events

                    • Manage directly 1 staff and 2-4 student workers (plan is to have an existing staff report to this individual).

                      This role will require a high level of interaction with students, a significant amount of market analysis and competitor benchmarking, and determination of effective ad campaigns.

                      Minimum Education:

                      Bachelor's Degree

                      Combined experience/education as substitute for minimum education.

                      Minimum Experience:

                      3 years

                      Combined education/experience as substitute for minimum experience.

                      Required application documents:

                      - Cover letter explaining why you are interested in this position

                      - Resume/CV

                      Only complete applications including these attachments will be given consideration.

                      REQ Posted Date: 11/01/2021

Keywords: University of Southern California, Los Angeles , Director of Marketing and Graduate Recruitment, Human Resources , Los Angeles, California

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