Director, Surgical Marketing: Procedural & Clinical

Company: KARL STORZ Endoscopy - America
Location: Los Angeles
Posted on: September 21, 2023

Job Description:

Company: KARL STORZ Endoscopy-America, Inc. (KSEA)

Job Code: 13441

Pay Grade: US-C21

Salary Range: $142,600 - $239,600

Description

KARL STORZ SE & Co. KG based in Tuttlingen, Germany, is a family-owned, global company committed to benefiting humanity by advancing medical technology through innovation and education.

For more than 75 years, KARL STORZ has been dedicated to earning its international reputation as a leader that designs, engineers, manufactures, and markets all its products with an emphasis on visionary design, precision craftsmanship, and clinical effectiveness.

We are seeking to hire a Director, Surgical Marketing: Procedural & Clinical. This position is in the technology vertical of a leading medical device organization. This role will lead a team of multi-specialty marketing professionals and develop skills amongst that team to address new and emerging trends. You will develop and deploy strategies & content to grow and drive market share growth of the total General Surgery, Thoracic, Proctology & Arthroscopic Clinical portfolios.

The selected candidate will be a marketing team leader for the associated clinical spaces, leading customer & market trend understanding, content development, and market share growth to drive portfolio sales and profitability. Our candidate should have the background to lead and develop a diverse team, given new and emerging trends & strategies.

Our hired candidate will have the desire to win, drive market share and collaborate should fuel behavior. Our candidate will work on an evolving portfolio and help to contribute to a customer's & patient's clinical, operational & financial experience should drive motivation in applying.

Responsibilities:

Leadership

• Proven success in leading downstream marketing teams
• Establish and track metrics to hold the marketing team accountable for their performance against goals and strategies.
• Effectively motivate a team and inspire collaboration and success
• Global & Local Strategy Alignment
• Understanding & prioritization of Customer needs
• Team strategy development Marketing
  • Assess needs for marketing research and analysis, including the (VOC) voice of the customer.
  • Identify important, non-obvious customer insights and turn them into new product concepts
  • Lead the development, testing, and implementation of brand messaging, campaigns, and marketing materials
  • Develop and execute annual marketing plans and commercialization strategies.
  • Inspire creativity & collaborate globally Strategy
    • Develop and deploy strategy across Clinical areas of responsibility given the trends related to the General Surgery, Thoracic, Proctology & Arthroscopy portfolios, specifically considering trends within Robotic surgery.
    • Evolve a Key Opinion Leader partnership strategy
    • Lead team in Product launch (Capital, Disposable, Software) strategy and execution
    • Collaborate with the Revenue Operations department to develop revenue generation models that meet customers' needs
    • Continually maintain portfolio prioritization and product strategy
    • Collaborates cross-functionally
    • Ability to lead & work collaboratively across all US corporate functions, including Enterprise Sales & Service, Revenue Operations, other Marketing Specialties, Medical Affairs, and more.
    • Ability to lead & work strategically with the Sales Organization to understand our internal-customer needs and also be acutely in tune with the Customer needs
    • Ability to lead & work effectively with Global Marketing and Product Management/Development organizations related to global campaigns, roadmap planning, etc. Other functions:
      
      People Development:
      • Talent acquisition
      • Development of team skills & competencies
      • Regular Feedback, Coaching & Reinforcement
      • Teaming Marketing Leadership:
        • Eye for creativity
        • Marketing expertise in downstream strategies
        • Collaboration globally in US Market needs Market Understanding:
          • Understanding Customer needs
          • Clinical understanding
          • Portfolio positioning
          • Opportunity Gap Assessment & share analysis
          • KOL relationship development Trends and Strategy:
            • Understanding & Application of trends around Open, Laparoscopic & Robotic surgery
            • Understanding & Application of trends related to Artificial Intelligence (AI) and Machine Learning (ML)
            • Understanding & Application of trends around Fluorescence guided surgery, multispectral imaging, and marker-free techniques
            • Understanding & Application of trends related to reusable vs. single-use products and technologies.
            • Understanding & Application of trends related to shifting sites of care
            • Development of strategies that can be executed & operationalized given key trends Requirements
              • Bachelor's degree; Master's degree a plus
              • 15+ years of medical sales and/or marketing experience; experience in minimally invasive endoscopic surgery and robotics preferred.
              • Minimum of 3 years in direct management of marketing personnel.
              • Experience in the management of direct reports within Marketing.
              • Previous experience selling or marketing reusable medical instruments and disposables. Experience with capital equipment, software & Service, and associated revenue generation models preferred.
              • Proven mastery in writing, presentation, and communication skills.
              • Proven experience demonstrating proficiency in Marketing Principles, concepts, and methodologies.
              • Proven experience demonstrating proficiency in market research and sales forecasting principles and methodologies.
              • Excellence in Microsoft Office programs including Word, Excel, and PowerPoint.
              • Possess exceptional organizational skills and the ability to multi-task.
              • Demonstrated strong professional spoken and written skills in communication with team, coworkers, and customers.
              • Experience working with Third-party manufacturers/Agencies is a must.
              • Experience working with other people leaders throughout the company on organization-wide projects is a must.
              • Demonstrated proficiency in project managing cross-collaborative projects involving stakeholders from IT, Regulatory, Sales, Marketing, Product/Program Development, etc.
              • Medical device marketing/product management experience; experience in General Surgery, Thoracic, Proctology and Arthroscopic Clinical specialties preferred.
              • Ability to do work that may require lifting heavy objects in excess of 25 pounds.
              • Travel requirement is 30%.
                
                Pay Transparency
                
                The salary range and/or hourly pay rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job posting and may be modified in the future. When determining a specific team member's base salary and/or hourly pay rate, several factors will be considered including such things as location, specialty, service line, years of relevant experience, education, professional credentials, internal equity, and the amount budgeted for the role.
                
                Credentialing requirements at KARL STORZ
                
                KARL STORZ is committed to maintaining a safe work environment for our employees and customers. Most field-based roles at KARL STORZ require hospital credentialing/health screens as a condition of employment. Credentialing can include required vaccinations, health screens & other requirements as outlined by our customers. During the interview process, we encourage you to ask how credentialing/health screens may impact the role you are seeking and if you require any reasonable accommodations regarding these requirements.
                
                Employee Benefits Program Overview for U.S. Locations
                • Medical / Dental / Vision including a state-of-the-art wellness program and pet insurance, too!
                • 3 weeks vacation, 11 holidays plus paid sick time
                • Up to 8 weeks of 100% paid company parental leave
                • 401K retirement savings plan providing a match of 60% of the employee's first 6% contribution
                • Section 125 Flexible Spending Accounts
                • Life, STD, LTD & LTC Insurance
                • We prepay your tuition up to $5,200 per year! - Tuition preimbursement
                • Fitness reimbursement of up to $200 annually
                • Employee referral program of up to $2,000 per hire
                • And much more! Field sales, internships, and part-time employees are not eligible except where required by state law.
                  Non-employees, including temporary workers and consultants, are not eligible to participate in the KARL STORZ benefits program.
                  
                  To include, maternal/paternal leave, adoption, and fostering of a child.
                  
                  KARL STORZ reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Additionally, KARL STORZ, through its supervisors, may require an employee to perform duties outside their normal description within the sole discretion of the supervisor. Employees must comply will all applicable KARL STORZ policies and procedures.
                  
                  Equal Employment Opportunity & Reasonable Accommodation Statement . click apply for full job details

Keywords: KARL STORZ Endoscopy - America, Los Angeles , Director, Surgical Marketing: Procedural & Clinical, Healthcare , Los Angeles, California