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Public Relations Account Manager (B2B Tech or Healthcare)

Company: Highwire Public Relations
Location: Los Angeles
Posted on: November 26, 2022

Job Description:

About us: Highwire Public Relations is a modern communications agency designed for disruptive companies. As the top-ranked independent tech and healthcare PR firm, we represent some of the biggest brands in cloud, enterprise, security, fintech, healthcare, and consumer. We are nimble, creative and committed to growth and inclusivity for all our team members.At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment, where everyone-regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities-can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.We're looking for a visionary, creative type with 5+ years of experience growing teams and delighting clients. As an Account Manager, you will lead 3 to 4 teams doing everything from developing high-level strategy with clients to making magic happen with media, influencers and social media. Rock-solid writing skills, an in-depth knowledge of the technology industry and proficiency with all things digital and social are a must. We also take pride in our passionate and contemporary standard, so you should have a track record of leading edge thinking to develop programs that have a meaningful and relevant business impact. And, we love and adore our staff at all levels so we're looking for someone to inspire and energize their teams and take Highwire to new heights. Technology background and established relationships with consumer tech media. Essential Functions

  • Media/Influencer Relations
  • Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same.
  • Strong grasp and creative use of social media channels to engage and support efforts.
  • Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.)
  • Experience measuring the ROI of communications activities.
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification.
  • Client Service/Management
  • Ability to manage PR Programs from kick off through achieving goals.
  • Ability to set aggressive but achievable goals based on generating news and ongoing coverage.
  • Exceptional client management skills and deep personal investment in client success.
  • Ability to manage through periods of change or challenge.
  • Ability to think clearly and project confidence amid crisis situations or in the face of strong competition.
  • Day to day contact for clients.
  • Develop budget and team priority allocations and identify opportunities to increase budget.
  • Lead media training sessions with clients including developing key messages and all follow up from session.
  • Writing Proficiencies
  • Ability to generate a plan for a campaign or an entire PR program.
  • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly.
  • Professional, articulate and timely client communication. Development of consistent, creative, successful pitches.
  • Agency Operations
  • Maintain 2 direct reports, assist in development of goals for reports, deliver annual reviews and quarterly check ins.
  • Participation in new business process including proactively identifying new targets, research and presenting at pitch. Identify, attend and encourage others to attend networking events.
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example.
  • Support teams and manage up and down.
  • Responsible use of flexible work policies.
  • Uses Highwire social channels; writes for Highwire blog.
  • Mentor junior staff to elevate development.
  • Self Development
  • Proactively set up quarterly goals with principal; track against goals and demonstrate growth.
  • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals.
  • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion. Identify areas for self-improvement and bring suggestions and solutions to management.
  • Consistently hit deadlines or give enough notice if you won't.
  • Attends regular networking events.Highwire Perks
    • Competitive salary
    • Merit-based bonuses and promotions
    • Hybrid work model to suit your schedule and lifestyle
    • Excellent vacation policy including extended break for summer and winter holiday
    • Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
    • 401K Match
    • Medical and dental benefits/ FSA
    • Paid Parental Leave
    • Commuter Benefit
    • Home office equipment stipend
    • Curiosity Stipend of $100 annually for books, exhibitions, etc.
    • Cell phone reimbursement
    • Wellness benefit
    • Calm Meditation App
    • Donation Match
    • Full-time writing Coach
    • Mentorship
    • Monthly recognition programs
    • Employee referral bonus
    • New business referral bonus
    • Quarterly Highwire fun events - Thanksgiving is our favorite holiday
    • Dog friendly work environment
    • Extremely supportive, nurturing environment with many opportunities for learning and growth

Keywords: Highwire Public Relations, Los Angeles , Public Relations Account Manager (B2B Tech or Healthcare), Healthcare , Los Angeles, California

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