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Email Marketing Manager

Company: BottleKeeper--
Location: El Segundo
Posted on: July 15, 2019

Job Description:

About the Position:Day-to-day hands-on creation, execution and optimization of email campaigns in our email service provider, Klaviyo. You must be passionate about creating emails that people actually want to open and read, while staying on brand. If you haven't already figured it out, the BottleKeeperbrand is snarky and humorous and kind of ridiculous--so it helps quite a lot if you're funny. What You'll Do: ---Ownership of the day-to-day, hands-on execution of all things email marketing (pulling audiences, segmenting, inputting copy, and updating code) ---Ensure high quality and error free implementation, testing and QA of email marketing campaigns ---Continuously conduct A/B tests and analyze results to garner insights to improve engagement, conversion rate, and customer loyalty ---Create A/B testing roadmap (subject line, content, time of day, content, landing pages channel, frequency) iterating and improving upon existing and new initiatives ---Help guide email segmentation, targeting, andcontact strategies (e.g. cadence & frequency) to maximize conversion rate, cross sell purchase rate and LTV/CAC ---Support strategic approaches on targeting and segmenting audiences, coordinating customer lifecycle campaigns, and helping drive our growth goals with creativity ---Any other duties assigned from time to time What You'll Have: ---3-5 years of experience in email marketing ---E-commerce experience a significant plus ---Knowledge of HTML, CSS and email client basics desktop and mobile ---Experience withKlaviyo or similar marketing automation platform ---Excellent organizational skills, attention to detail, ability to multitask, manage deadlines and prioritize ---An understanding of the role of research, analytics and planning in the creative process. ---Strong desire and curiosity to learn, continuously improve and expand skills If you make the cut you'll get... ---Full time salary -paid in crisp American dollars. ---Freehealth insurance-that's right, we pay 100% of an amazing insurance plan w/ dental+vision ---401k -apparently planning for retirement is important.---Profit sharing -we make $$, you make $$. ---Stock options -actually stock grants as you don't pay for them, you earn themvia vesting. ---Unlimited vacation -as long as your shit gets done, we don't care. ---Flexible schedule -typically in-office 9:30ish to 5:00ish & from home (or wherever) on Friday

Keywords: BottleKeeper--, Los Angeles , Email Marketing Manager, Executive , El Segundo, California

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