Senior Manager, CTV

Company: VirtualVocations
Location: Vista
Posted on: May 5, 2025

Job Description:

A company is looking for a Senior Manager, CTV to enhance their Connected TV media strategy.
Key Responsibilities

Lead CTV media buying efforts, optimizing CPMs and negotiating premium inventory deals
Develop data-driven media strategies to enhance CTV spend for conversions and sales
Collaborate with the data science team to measure CTV impact through refined attribution models

Required Qualifications

5+ years of experience in CTV media buying or programmatic advertising
Bachelor's degree preferred
Expertise in CTV inventory, DSPs, and programmatic dynamics
Proven success in optimizing campaigns for both digital and offline conversions
Technical proficiency in tracking pixels and impression analysis

Keywords: VirtualVocations, Los Angeles , Senior Manager, CTV, Executive , Vista, California

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