Mktg Manager/HIGH END COSMETICS LINE/MASSIVE & EXCITING GROWTH
Location: Los Angeles
Posted on: October 1, 2024
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Job Description:
FAST GROWING HIGH END COSMETIC LINE is actively seeking to add a
qualified Director of Marketing. This is a newly created position
within the company! Vision of the Co: Continue to build upon the
tremendous momentum and growth achieved by the brand to date, while
taking the company's marketing efforts to the next level.
Development and implementation of a multi-channel marketing
strategy and plan to support and drive the company?s existing
portfolio of retailers as well as the rapid expansion of
distribution and the company?s new product business. Critical to
success in this role will be increasing both trials by new
customers as well as acquiring and driving new customers to both
new and existing products. The position will focus on building
consumer demand and employing marketing initiatives that will
facilitate profitable growth and will provide leadership for all
aspects of marketing, advertising, social media and public
relations. In addition, candidate selected will play a critical
role in the development of infrastructure to create and/or maintain
successful product launches and maintaining brand standards in a
fast-moving and entrepreneurial region with lean marketing
resources at present. Additional responsibilities: Drive the
development, implementation and results of the ABH?s marketing,
corporate communications, and public relations activities,
including maximizing brand awareness, customer acquisition and
customer segmentation, and customer loyalty. Brand stewardship by
guiding the evolution and growth of the Co. Formulation of product
strategy, brand standards and measurement systems, and present
clear measurable objectives that will lead to achieving business
goals. Understand, anticipate and address the drivers/barriers,
influences and nuances involved in marketing and brand
decision-making. Oversee the Company?s digital strategy and
execution including interactive marketing and promotion, analytics,
development, website localization, social media strategy and
execution, e-mail campaign management. Develop actionable consumer
insights and compelling executional frameworks and campaigns that
create breakthrough levels of interest, engagement and loyalty.
Develop and maintain brand marketing assets. Monitor ROI on
marketing programs and report results to the respective
constituents and partners in a clear, concise and timely manner.
Direct and manage related budget activities. Oversee and manage
marketing team. For immediate consideration, please forward your
resume through a MICROSOFT WORD DOCUMENT & contact Gladys Beltran
at the Act-1 Los Angeles office after forwarding the resume.
Actively interviewing for this role
We are an equal employment opportunity employer and will consider
all qualified candidates without regard to disability or protected
veteran status.
Keywords: , Los Angeles , Mktg Manager/HIGH END COSMETICS LINE/MASSIVE & EXCITING GROWTH, Executive , Los Angeles, California
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