Director of Global Brand Management & Channel Support
Company: Apple
Location: Culver City
Posted on: April 24, 2024
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Job Description:
Summary
Posted: Apr 18, 2024
Role Number:200547866
As the Director of Global Brand Management & Channel Support, you
will lead the global brand management team and partner closely with
the channel sales team to help grow the Beats brand and further
strengthen our business. Reporting to the Chief Marketing Officer,
this is a highly strategic leadership role responsible for
overseeing the development, implementation, and management of brand
strategies on a global scale. You will be focused on increasing
brand awareness, customer engagement and revenue growth through the
execution of innovative brand management initiatives. You will
align and motivate cross-functional teams across marketing fields
to complete initiatives that drive growth for Beats. Whether it be
product launches or ongoing brand building, you will demonstrate
strong quantitative and qualitative marketing strategies to drive
brand love and sales growth. Your proven abilities include
outlining brand goals, overseeing creative and content production,
optimizing paid media budgets, supporting sales teams in key
partner meetings, and inputting on product roadmap initiatives. You
have an in-depth understanding of cultural trends and how youthful
generations interact with consumer products. You are an expert in
driving bold, memorable marketing initiatives and partnerships
across sports, music, gaming & fashion that generate significant
earned media.
Key Qualifications
Description
- Lead brand & product positioning, key messaging, ensuring
consistency across all customer touchpoints. Develop bold, powerful
messaging and content that drives product excitement and brand
love. - Build product launch campaigns that reach customers across
key Millennial & Gen Z demographic groups. Implement high impact
strategies that generate significant earned media, enabling Beats
to stand out from the crowd. - Collaborate with cross-functional
teams (creative, media, PR, influencer/sports/music marketing,
product marketing) to drive brand innovation, differentiation, and
relevance in the marketplace. - Monitor market trends, consumer
insights, and competitor activities to find opportunities for brand
enhancement and market growth. Maintain a deep understanding of the
competitive landscape and educate cross-functional teams on market
opportunities. - Regularly monitor and analyze critical metrics,
market trends, and competitive landscape to assess performance and
identify areas for improvement. - Support channel sales team by
creating product & marketing materials that drive partner
excitement. Build co-marketing campaigns that support marketing
initiatives for both Beats and our top reseller partners. - Build
and lead a hard-working global brand management team that scales
across North America, Europe & Asia. Provide mentorship, guidance,
and professional development opportunities to team members. -
Foster a culture of collaboration, innovation, and accountability
within the team and across functional areas.
Education & Experience
Additional Requirements
Pay & Benefits
Apple employees also have the opportunity to become an Apple
shareholder through participation in Apple's discretionary employee
stock programs. Apple employees are eligible for discretionary
restricted stock unit awards, and can purchase Apple stock at a
discount if voluntarily participating in Apple's Employee Stock
Purchase Plan. You'll also receive benefits including:
Comprehensive medical and dental coverage, retirement benefits, a
range of discounted products and free services, and for formal
education related to advancing your career at Apple, reimbursement
for certain educational expenses - including tuition. Additionally,
this role might be eligible for discretionary bonuses or commission
payments as well as relocation. Learn more about Apple
Benefits.
Note: Apple benefit, compensation and employee stock programs are
subject to eligibility requirements and other terms of the
applicable plan or program.
Apple is an equal opportunity employer that is committed to
inclusion and diversity. We take affirmative action to ensure equal
opportunity for all applicants without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, Veteran status, or other legally protected
characteristics.
Keywords: Apple, Los Angeles , Director of Global Brand Management & Channel Support, Executive , Culver City, California
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