Group Marketing Manager, Video
Company: Disability Solutions
Location: El Segundo
Posted on: April 22, 2024
Job Description:
Job Purpose and Core TasksThe Group Manager, Marketing for Video
Imaging is a critical role in the technology vertical of a leading
medical device organization. The Group Manager, Marketing leads a
team of technology marketing professionals and develops skills
amongst that team to address new and emerging trends in video and
Operating Room visualization. This role develops and deploys
strategies & content to grow and drive market share growth of
medical capital equipment in the surgical and procedural endoscopic
video imaging/networked device portfolio.A desire to win, drive
market share and collaborate should fuel behavior. A desire to work
on a technically sophisticated portfolio and help to contribute to
a customer's & patient's clinical, operational & financial
experience should drive motivation in applying. The candidate
should have the background to lead and develop a diverse team,
given new and emerging trends & strategies.Leadership--- Lead
downstream technical marketing team--- Establish and track metrics
to monitor performance against goals and strategies--- Effectively
motivate a team, and inspire collaboration and successMarketing---
Lead the development, testing, and implementation of brand
messaging, campaigns and marketing materials--- Lead
transformations in technology, in an effort to take market share---
Develop and execute annual marketing plans and commercialization
strategies--- Inspire creativity & collaborate globallyStrategy---
Continually maintain portfolio prioritization and product
strategy--- Lead and work collaboratively across all US corporate
functions, including Enterprise Sales & Service, Revenue
Operations, other Marketing Specialties, Medical Affairs and
more.--- Lead and work strategically with the Sales Organization to
understand our internal-customer needs and also be acutely in tune
to the Customer needs--- Lead and work effectively with the Global
Marketing and Product Management/Development organizations related
to global campaigns, roadmap planning, etc.Core Tasks:
- With minimal oversight by management, this is responsible for
the development and implementation of strategic marketing tactics
and plans that support the "Visualization" specialty with a
specific focus on driving revenue growth and increased market
share. Visualization is how surgeons see through camera systems in
the Operating Room.
- Manages the development of marketing resources (internal and
external) to increase sales effectiveness and brand awareness and
engagement.
- Oversees the management of product/program launches for the
specialty and on-going management of the legacy product/program
portfolio.
- Global collaboration with business partners as necessary.
- Stays current on market trends and new product development
opportunities. Translates findings into actionable items that drive
marketing initiatives.
- Synthesizes market trends and communicates implications to
Marketing, US Sales, and Americas Leadership Team through regular
reporting.
- Ambassador for brand, image, and messaging of the specialty's
product portfolio in U.S. market.
- Partners with geographies, marketing specialties, education
team and functional experts to develop and execute field and
customer education and training plan.
- Defines product/program positioning, messaging, and
marketing/advertising plan in alignment with broader portfolio
considerations.
- Establishes and maintains relationships with Key Opinion
Leaders within the specialty across the country.
- Mentors and guides team.
- Tracks and reports out on ROI and effectiveness of
projects/programs for the Specialty Marketing team.
- Partners with Customer Support, Operations and Sales to
optimize the customer experience.
- Responsible for brand, image, and messaging direction specialty
portfolio in U.S. market.
- Organizes resources, analyzes, and solves problems, establishes
priorities, and makes evaluative judgments within specialty.
- Manage team of marketers that act as the project lead for
product/program realization and lifecycle management of products
within specialty including definition and ownership of launch
plans, branding, content, and collateral development, launch
programs and promotions, sales force education, and tracking of
results. --- Minimum Knowledge, Education and Skill Requirements
Required Minimum years of relevant work experience:
- 10+ years of medical sales and/or marketing experience (minimum
of 5 years in Marketing).
- Proven mastery in writing, presentation, and communication
skills.
- Proven experience in developing teams, with proven
success.
- Proven experience demonstrating an aptitude towards technical
competencies in complex devices and/or networked devices.
- Proven experience demonstrating proficiency of Marketing
Principles, concepts, and methodologies.
- Excellence in Microsoft Office programs including Word, Excel,
and PowerPoint.
- Possess exceptional organizational skills and the ability to
multi-task.
- Demonstrated strong professional spoken and written skills in
communication with team, coworkers, and customers.
- Demonstrated proficiency in project managing
cross-collaborative projects involving stakeholders from IT,
Regulatory, Sales, Marketing, Product/Program Development,
etc.
- Medical device marketing/product management, MIS experience is
a must. Minimum education, certifications and/or credentials:
- Bachelor's degree Preferred education, certifications and/or
credentials:
- Master's Degree is a plus --- #LI-MN1Your Benefits
- Medical / Dental / Vision including a state-of-the-art wellness
program and pet insurance, too!*
- 3 weeks vacation, 11 holidays plus paid sick time*
- Up to 8 weeks of 100% paid company parental leave**
- 401(k) retirement savings plan providing a match of 60% of the
employee's first 6% contribution (up to IRS limits)
- Section 125 Flexible Spending Accounts
- Life, STD, LTD & LTC Insurance
- We prepay your tuition up to $5,250 per year! - Tuition
pre-imbursement
- Fitness reimbursement of up to $200 annually
- Employee referral program of up to $2,000 per hire
- And much more! *Field sales, internships, and part-time
employees are not eligible except where required by state law.
Non-employees, including temporary workers and consultants, are not
eligible to participate in the KARL STORZ benefits program. **To
include, maternal/paternal leave, adoption, and fostering of a
child. KARL STORZ reserves the right to change or modify the
employee's job description whether orally or in writing, at any
time during the employment relationship. Additionally, KARL STORZ,
through its supervisors, may require an employee to perform duties
outside their normal description within the sole discretion of the
supervisor. Employees must comply will all applicable KARL STORZ
policies and procedures.Credentialing requirements at KARL
STORZKARL STORZ is committed to maintaining a safe work environment
for our employees and customers. Most field-based roles at KARL
STORZ require hospital credentialing/health screens as a condition
of employment. Credentialing can include required vaccinations,
health screens & other requirements as outlined by our customers.
During the interview process, we encourage you to ask how
credentialing/health screens may impact the role you are seeking
and if you require any reasonable accommodations regarding these
requirements.Pay TransparencyThe pay range and/or hourly pay rate
listed is a good faith determination of potential base compensation
that may be offered to a successful applicant for this position at
the time of this job posting and may be modified in the future.
When determining a specific team member's base salary and/or hourly
pay rate, several factors will be considered including such things
as location, specialty, service line, years of relevant experience,
education, professional credentials, internal equity, and the
amount budgeted for the role.Equal Employment Opportunity &
Reasonable Accommodation StatementKARL STORZ is committed to
creating an inclusive space where employees are valued for their
skills and unique experiences. To achieve this goal, we are
committed to diverse voices, and all applicants will receive
consideration without regard to race, color, sex, national origin,
disability, veteran status, or any other protected characteristic.
KARL STORZ is also committed to providing reasonable accommodations
during our recruitment process. Should you need assistance or
accommodation please email us at taoperations@karlstorz.com.Get in
Contact
Keywords: Disability Solutions, Los Angeles , Group Marketing Manager, Video, Executive , El Segundo, California
Didn't find what you're looking for? Search again!
Loading more jobs...