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Associate Director, Activation Analytics

Company: Annalect
Location: Los Angeles
Posted on: February 9, 2024

Job Description:

OverviewThe CompanyHearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.Associate Director, Activation AnalyticsAs an Associate Director, you will provide thought leadership to the development of planning, measurement, and data strategy. This role extracts the insights from log-level data, maintains the quality of measurement, and takes the ownership of data-driven recommendation and performance improvement to meet and exceed clients' needs.Qualifications* 5+ years of experience in a quantitative, data-driven marketing analytics field* Bachelor's degree or above in Marketing, Statistics, Mathematics, Finance, or business-related fields* Excellent communication and presentation skills* Strong problem solving, analytical skills* Advanced experience using SQL to solve complex business problems and to build reporting infrastructure* An understanding of log-level, audience-level data, data privacy, 1st party data, and data from marketing platforms* Ability to lead and initiate projects, work with cross-functional teams, and deliver results* Knowledge in other programming languages (R, Python) is a plus* Knowledge in clean rooms and/or MarTech is a plusResponsibilities* Hands on experience extracting data from the database/platform using SQL* Leadership vision and experience in building performance measurement* Strategic view on measurement using granular log-level data* Create measurement baseline, framework, and standardization across multiple media platforms* Lead performance meetings and maintain strong relationships across teams and key stakeholders* Engage with cross-functional teams, provide business intelligence that helps on media performance improvement* Continuously learn the dynamics of the marketing ecosystem and be the knowledge expert of clean room developmentCompensation Range: $75,000 - $130,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Keywords: Annalect, Los Angeles , Associate Director, Activation Analytics, Executive , Los Angeles, California

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