EMAIL & CRM MANAGER
Company: Springboard Hospitality Corporate Office
Posted on: February 7, 2024
Job Location: Springboard Hospitality Encino - Encino, CA
Position Type: Management
Salary Range: $70,000.00 - $80,000.00 Salary/year
Travel Percentage: Up to 25%
About our company:
Springboard Hospitality is a premier third-party hotel management
company with a 30+ year history transforming lifestyle hotels, from
the islands of Hawaii to the tip of Florida.
Springboard team members are a diverse mix of independent
innovators, savvy storytellers, adventure-seekers, tech
entrepreneurs, free-thinkers and community leaders making waves
across one of the most diverse portfolios in the industry.
At every level, the Springboard team is dedicated to going Above &
Beyond to deliver hotels that transform people, properties &
communities. From memorable moments at the front desk, to
thoughtful room touches, to inspired onsite programming, the
Springboard team is committed to empowering the traveler's
journey-inviting them to experience the frequency of each hotel's
locale, pushing authentic human connection, exploration, and
discovery, while also driving revenue.
Springboard values intentional culture, and whole-heartedly
believes in nurturing, training, and empowering the careers of the
hospitality leaders of today and tomorrow, encouraging them to
travel and explore, through Springboard's award-winning portfolio.
From work life balance to career development, Springboard values
and invests in the greater team, reflected in zero corporate
turnover during the pandemic, well positioned for continued growth
through the future.
The Manager, Email + CRM will lead Springboard's portfolio email
marketing including leisure offer strategies and restaurant/bar
promotions on behalf of our growing portfolio. You'll be tasked
with building out our email framework and process along with
growing our database. This position requires hands-on experience
building and optimizing customer-centric email marketing programs
and revenue-driving campaigns from conception to execution. You'll
continuously test, improve, and evolve email communication. Y ou
are skilled at collaborating with cross-functional partners across
all business teams in addition to direct oversight of Springboard's
Email & CRM platform .
SCOPE OF WORK + TEAM
- Reports to Director, Digital Marketing
- Oversees Springboard portfolio
- Part of the Corporate Marketing Team
- Location: Remote
- Email Strategy: Oversee the Email Marketing program from
end-to-end; from strategy, content curation, execution, data
analysis, acquisition, revenue-driving offers, marketing insights,
and more. Evolve and further define content strategy for B2C and
B2B verticals including leisure travel, restaurants & bars,
meetings and events. Integrate the email program plan into the
larger marketing messaging calendar. Leverage cross functional
partners in revenue, sales, lifestyle and food & beverage.
- Deployment. Execute email campaigns on behalf of properties
including transactional, automated and one-time. In partnership
with property and corporate teams, oversee design, content
coordination, best practices and launch.
- Reporting. Define key success metrics: own email performance,
forecasting, reporting, and analysis. Present results to senior
leaders and partners regularly and speak to them in large meetings.
Apply learnings for future deployment.
- Growth, Engagement & Retention.: Database growth is key.
Implement growth strategies (lead capture, landing pages,
giveaways) then identify email flows to nurture these potential
customers. Actively explore ways to improve data collection to
enrich guest profiles (i.e. 3rd party data, existing customer
touchpoints, API integrations). Evaluate email performance for
optimization. Consider thoughtful experimentation and A/B testing
to unlock high-impact campaigns including automation. Ensure the
database is segmented effectively for targeted and personalized
marketing communication strategies ultimately increasing
engagement, conversion, and retention. Dissect existing database to
identify core guest segments and uncover missed opportunities.
- Optimization. Oversee email marketing vendor relationship and
collaborate with creative services to ensure proper execution of
each email. Be the in-house SME on email methodologies and industry
best-practices. Remain current with industry trends and
enhancements for Email, as well as technologies to effectively
drive consumer engagement via email marketing. Consistently
identify opportunities to drive conversion with email by
researching, collecting, and analyzing data. Improve email
operations via templatization across our email program to achieve
speedy high-quality execution. Implement thoughtful experimentation
and A/B testing to unlock high-impact campaigns and leverage
automation to maximize engagement and retention throughout the
- CRM Management. Actively explore customer data improvements to
further personalization and segmentation efforts (i.e. 3rd party
data, existing customer touchpoints). Leverage data driven insights
to identify core guest segments and develop tailored marketing and
email communication strategies. Using CRM data, partner with
Digital to identify new segments to pursue (i.e. look-a-like
- Other responsibilities may include supporting online marketing
initiatives as requested, occasional HTML coding as necessary,
Keywords: Springboard Hospitality Corporate Office, Los Angeles , EMAIL & CRM MANAGER, Executive , Encino, California
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