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EMAIL & CRM MANAGER

Company: Springboard Hospitality Corporate Office
Location: Encino
Posted on: February 7, 2024

Job Description:

Job Details

Job Location: Springboard Hospitality Encino - Encino, CA

Position Type: Management

Salary Range: $70,000.00 - $80,000.00 Salary/year

Travel Percentage: Up to 25%

Description

About our company:

Springboard Hospitality is a premier third-party hotel management company with a 30+ year history transforming lifestyle hotels, from the islands of Hawaii to the tip of Florida.

Springboard team members are a diverse mix of independent innovators, savvy storytellers, adventure-seekers, tech entrepreneurs, free-thinkers and community leaders making waves across one of the most diverse portfolios in the industry.

At every level, the Springboard team is dedicated to going Above & Beyond to deliver hotels that transform people, properties & communities. From memorable moments at the front desk, to thoughtful room touches, to inspired onsite programming, the Springboard team is committed to empowering the traveler's journey-inviting them to experience the frequency of each hotel's locale, pushing authentic human connection, exploration, and discovery, while also driving revenue.

Springboard values intentional culture, and whole-heartedly believes in nurturing, training, and empowering the careers of the hospitality leaders of today and tomorrow, encouraging them to travel and explore, through Springboard's award-winning portfolio. From work life balance to career development, Springboard values and invests in the greater team, reflected in zero corporate turnover during the pandemic, well positioned for continued growth through the future.

https://www.springboardhospitality.com/

Primary mission:

The Manager, Email + CRM will lead Springboard's portfolio email marketing including leisure offer strategies and restaurant/bar promotions on behalf of our growing portfolio. You'll be tasked with building out our email framework and process along with growing our database. This position requires hands-on experience building and optimizing customer-centric email marketing programs and revenue-driving campaigns from conception to execution. You'll continuously test, improve, and evolve email communication. Y ou are skilled at collaborating with cross-functional partners across all business teams in addition to direct oversight of Springboard's Email & CRM platform .

SCOPE OF WORK + TEAM


- Reports to Director, Digital Marketing
- Oversees Springboard portfolio
- Part of the Corporate Marketing Team
- Location: Remote

RESPONSIBILITIES

- Email Strategy: Oversee the Email Marketing program from end-to-end; from strategy, content curation, execution, data analysis, acquisition, revenue-driving offers, marketing insights, and more. Evolve and further define content strategy for B2C and B2B verticals including leisure travel, restaurants & bars, meetings and events. Integrate the email program plan into the larger marketing messaging calendar. Leverage cross functional partners in revenue, sales, lifestyle and food & beverage.
- Deployment. Execute email campaigns on behalf of properties including transactional, automated and one-time. In partnership with property and corporate teams, oversee design, content coordination, best practices and launch.
- Reporting. Define key success metrics: own email performance, forecasting, reporting, and analysis. Present results to senior leaders and partners regularly and speak to them in large meetings. Apply learnings for future deployment.
- Growth, Engagement & Retention.: Database growth is key. Implement growth strategies (lead capture, landing pages, giveaways) then identify email flows to nurture these potential customers. Actively explore ways to improve data collection to enrich guest profiles (i.e. 3rd party data, existing customer touchpoints, API integrations). Evaluate email performance for optimization. Consider thoughtful experimentation and A/B testing to unlock high-impact campaigns including automation. Ensure the database is segmented effectively for targeted and personalized marketing communication strategies ultimately increasing engagement, conversion, and retention. Dissect existing database to identify core guest segments and uncover missed opportunities.
- Optimization. Oversee email marketing vendor relationship and collaborate with creative services to ensure proper execution of each email. Be the in-house SME on email methodologies and industry best-practices. Remain current with industry trends and enhancements for Email, as well as technologies to effectively drive consumer engagement via email marketing. Consistently identify opportunities to drive conversion with email by researching, collecting, and analyzing data. Improve email operations via templatization across our email program to achieve speedy high-quality execution. Implement thoughtful experimentation and A/B testing to unlock high-impact campaigns and leverage automation to maximize engagement and retention throughout the customer lifecycle
- CRM Management. Actively explore customer data improvements to further personalization and segmentation efforts (i.e. 3rd party data, existing customer touchpoints). Leverage data driven insights to identify core guest segments and develop tailored marketing and email communication strategies. Using CRM data, partner with Digital to identify new segments to pursue (i.e. look-a-like audiences).
- Other responsibilities may include supporting online marketing initiatives as requested, occasional HTML coding as necessary, ad-hoc analysis.

Keywords: Springboard Hospitality Corporate Office, Los Angeles , EMAIL & CRM MANAGER, Executive , Encino, California

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