Director of eCommerce, Personal Care NewCo
Location: Los Angeles
Posted on: November 19, 2023
Reporting into the CEO, the Director of eCommerce will play a
strategic role in expanding and driving the company's eCommerce
business and marketing strategy. With at least 6 years of
experience in similar leadership roles, the Director of eCommerce
will partner closely with creative, design, operations, external
agencies and the entire leadership team. In this role, you will
provide thought leadership, communicate strategic direction and
execute a successful eCommerce / Growth plan. You will be
responsible for developing the strategy and execution to create a
best-in-class digital consumer experience. This includes customer
acquisition, conversion, retention and customer satisfaction across
all eCommerce touchpoints.
--- Oversee website development, strategy and execution.
--- Build a scalable marketing budget and plan for smart growth
while expanding channel mix, and improving key customer KPI's and
--- Create, implement and drive strategy, execution and analysis of
Personal Day's online marketing efforts based upon strict
investment allowables and lifetime value metrics.
--- Execute and scale an acquisition strategy through both online
and offline marketing channels including search engine marketing
(SEM), Direct Mail, Paid Social, search engine optimization (SEO),
external partnerships and other direct marketing programs.
--- Continuously identify, test and implement new marketing
channels while measuring existing channels for a portfolio effect
which drives proper KPI's.
--- Balance profitability and customers LTV through continuous
improvement on site experience with a focus on customer
--- Manage and coordinate all marketing communication efforts
through all digital channels including but not limited to email and
mobile platforms. Ensure sales and margin goals are met.
--- Maintain and evolve a robust testing framework to expand the
volume & pace of learning across the business.
--- Report and analyze channel and campaign performance on a daily,
weekly and monthly basis; develop insights and make recommendations
for action and opportunities.
--- Build and lead reporting and analytics across all channels and
own the performance of all relevant KPIs (LTV, CAC, contribution
margin, channel CPAs, retention cohorts, customer churn feedback,
return rates, etc.)
--- Manage external partners to optimize and expand upon existing
--- Develop an ongoing consumer insight feedback loop with
consumers to help support and drive key business decisions and the
overall consumer experience. Report on ongoing findings.
--- Conduct experiments to constantly improve effectiveness of
spend including optimizing campaign creative, copy and
--- Synthesize and share campaign results, insights and best
practices across the company.
--- Be the expert on new, relevant technologies to help drive
consumer experience including but not limited to website
optimization and personalization.
--- Foster continuous improvement; ensure that all marketing
activities are efficient, effective and scalable.
--- Champion best practices regarding the measurement of ad
effectiveness, especially as it relates to marketing effectiveness
and multi-channel campaign optimization.
--- Help drive and measure public relations and influencer
--- Manage retail marketing efforts including events,
collaborations and trade shows.
--- 6+years of strategic ecommerce and marketing experience with a
strong focus on retail or a related industry. Beauty industry is a
--- Experience building and leading multi-faceted teams of
creatives, performance and brand marketers, analytics and
--- Experience must include analytics-based decision-making where
success is measured in terms of customer growth, acquisition costs
and lifetime value.
--- Direct Response and branded campaign experience, and have
driven meaningful results in both Direct mail, affiliate, display
and offline channel experience a plus.
Keywords: Confidential, Los Angeles , Director of eCommerce, Personal Care NewCo, Executive , Los Angeles, California
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