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Director of eCommerce, Personal Care NewCo

Company: Confidential
Location: Los Angeles
Posted on: November 19, 2023

Job Description:

Reporting into the CEO, the Director of eCommerce will play a strategic role in expanding and driving the company's eCommerce business and marketing strategy. With at least 6 years of experience in similar leadership roles, the Director of eCommerce will partner closely with creative, design, operations, external agencies and the entire leadership team. In this role, you will provide thought leadership, communicate strategic direction and execute a successful eCommerce / Growth plan. You will be responsible for developing the strategy and execution to create a best-in-class digital consumer experience. This includes customer acquisition, conversion, retention and customer satisfaction across all eCommerce touchpoints.

Core Responsibilities:

--- Oversee website development, strategy and execution.

--- Build a scalable marketing budget and plan for smart growth while expanding channel mix, and improving key customer KPI's and overall profitability.

--- Create, implement and drive strategy, execution and analysis of Personal Day's online marketing efforts based upon strict investment allowables and lifetime value metrics.

--- Execute and scale an acquisition strategy through both online and offline marketing channels including search engine marketing (SEM), Direct Mail, Paid Social, search engine optimization (SEO), external partnerships and other direct marketing programs.

--- Continuously identify, test and implement new marketing channels while measuring existing channels for a portfolio effect which drives proper KPI's.

--- Balance profitability and customers LTV through continuous improvement on site experience with a focus on customer satisfaction.

--- Manage and coordinate all marketing communication efforts through all digital channels including but not limited to email and mobile platforms. Ensure sales and margin goals are met.

--- Maintain and evolve a robust testing framework to expand the volume & pace of learning across the business.

--- Report and analyze channel and campaign performance on a daily, weekly and monthly basis; develop insights and make recommendations for action and opportunities.

--- Build and lead reporting and analytics across all channels and own the performance of all relevant KPIs (LTV, CAC, contribution margin, channel CPAs, retention cohorts, customer churn feedback, return rates, etc.)

--- Manage external partners to optimize and expand upon existing marketing campaigns.

--- Develop an ongoing consumer insight feedback loop with consumers to help support and drive key business decisions and the overall consumer experience. Report on ongoing findings.

--- Conduct experiments to constantly improve effectiveness of spend including optimizing campaign creative, copy and audiences.

--- Synthesize and share campaign results, insights and best practices across the company.

--- Be the expert on new, relevant technologies to help drive consumer experience including but not limited to website optimization and personalization.

--- Foster continuous improvement; ensure that all marketing activities are efficient, effective and scalable.

--- Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization.

--- Help drive and measure public relations and influencer marketing.

--- Manage retail marketing efforts including events, collaborations and trade shows.


--- 6+years of strategic ecommerce and marketing experience with a strong focus on retail or a related industry. Beauty industry is a plus.

--- Experience building and leading multi-faceted teams of creatives, performance and brand marketers, analytics and engineers.

--- Experience must include analytics-based decision-making where success is measured in terms of customer growth, acquisition costs and lifetime value.

--- Direct Response and branded campaign experience, and have driven meaningful results in both Direct mail, affiliate, display and offline channel experience a plus.

Keywords: Confidential, Los Angeles , Director of eCommerce, Personal Care NewCo, Executive , Los Angeles, California

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