Sr. Director, Brand Marketing

Company: Fabletics
Location: El Segundo
Posted on: May 28, 2023

Job Description:

Job Description
Fabletics is looking for a Sr. Director, Brand Marketing.
The Sr. Director, Brand Marketing reports to the CMO of the brand and will establish, build and lead all marketing efforts - ranging from marketing strategy and brand storytelling to the shopping experience and customer contact strategy.
The right candidate will have a brand marketing & storytelling background. They will have a strong background in building and driving the strategy, leading a cross-functional organization and leading a high performing team in a fast paced, high growth environment. They will be a hands-on leader with an entrepreneurial mindset and highly collaborative working style.
A key aspect of this new leadership role will be effectively partnering with and guiding both internal teams and external business partners who need to be aligned and bought into the brand's strategic and creative marketing execution. The best candidate will bring strong business acumen mixed with a diplomatic approach that keeps both internal and external partners in sync, bought in, and effectively driving the business forward together.
The right candidate will be a strong brand marketer and creative storyteller, with experience developing and executing impactful integrated campaigns that drive both brand awareness and direct customer response. They will be customer-centric in their approach and an expert of analysis and interpretation of data, heavily focused on analytics and ROI to guide decision making. S/he is at the core, an expert in the digital space, and brings strength in team management, team development, cross functional collaboration, creative and strategic thinking, process development and execution.
Day-to-day responsibilities will include strategic partnership with Design, Merchandising, Planning and Production teams, and well-coordinated marketing leadership across all functions, from revenue driving channels including Site Experience and CRM to brand building functions such as Brand Partnerships, Social Media and Copywriting.
What you will do:

• Establish, lead and scale a marketing team for a new women's apparel brand.
• Set a productive and efficient organizational structure; hire, grow, mentor and develop a healthy, efficient and collaborative team, including dedicated and non-dedicated roles.
• Build and maintain strong working relationships with cross-functional partners to ensure clarity and alignment around brand direction, key strategic decisions and business performance.
• Seamlessly interact with third party business partner, driving all marketing approvals efficiently and within deadline.
• Set high level marketing strategy and roadmap, get leadership buy-in, and drive execution.
• Monitor all key business KPIs, ranging from selling channel (retail, ecommerce) and CRM data, to social media channels and more; develop and execute recommendations to optimize performance.
• Play a leading role in the development and launch of the Brand Book and Brand Style Guide, including the brand DNA, brand voice, logo/trim, packaging, brand fonts, color palette, and more.
• Develop and execute an impactful brand launch plan, followed by monthly and weekly campaigns that continue to resonate and beat growth expectations.
• Serve as a key partner to the Product (website) team to inform development, launch and future optimization of dedicated brand website as well as shop-in-shop experience on FL.com.
• Coordinate and optimize cross functional marketing alignment processes across entire organization.
• Collaborate closely with Product Creation team (Design, Merch, Planning, Production) to ensure alignment between final assortment and marketing strategy.
• Partner closely with the Fabletics' Marketing Leadership team to create strategically coordinated campaigns.
• Drive marketing strategy across all channels & functions, ensure alignment, manage team of direct and indirect reports and drive execution.
• Serve as primary partner to the brand's Creative Director and creative team; influence creative strategy and execution to support marketing stories; develop strategic creative direction and guardrails, and drive process development and creative approval flow.
• As business scales beyond North America, drive global alignment and execution to ensure coordinated launches and maximum brand and business impact worldwide.
• Support the brand's growth marketing efforts by developing marketing strategies and campaigns that support acquisition business targets and efficient CAC goals.
• Develop and execute innovative brand, ecommerce, site merchandising, retail marketing, CRM, social media, PR and brand ambassador strategies that align with brand and business goals and priorities.
• Develop strategic direction and oversee production of all marketing materials, such as mass email, site marketing, window signage, interior graphics and visuals, store & product packaging, and more.
• Dive into analysis of customer insights to improve customer understanding, strengthen customer acquisition and retention efforts, enhance targeted marketing campaigns, and drive key business strategies. What you can bring:
  • MBA preferred.
  • Minimum 8-10 years of marketing experience with strength in strategic development, ecommerce platforms, brand building, storytelling and operations.
  • Strong background in the fashion, beauty or consumer goods industries.
  • A highly collaborative team player with a proven track record in effectively leading, managing, motivating and inspiring others.
  • Ability to work independently, as well as productively partnering with cross-functional teams to meet objectives.
  • Outstanding business and leadership skills.
  • Proven success developing and implementing new, innovative ideas.
  • Excellent written and verbal communication skills, with journalism or other strong writing background preferred.
  • Forward-thinking with a balance of analytical and creative thinking.
  • Ability to succeed in a fast-paced environment, including quickly and accurately assessing opportunities to determine best approach.
  • Strong knowledge in all aspects of digital and social media.
  • Ability to set up efficient and effective processes, and manage and meet deadlines.
  • Experience managing multi-million dollar budgets.
  • Ability to effectively manage to opposing viewpoints.
  • A sense of enthusiasm, passion and commitment to continually bring a fresh perspective to the team, our business, and our customer.
  • A customer-centric, analytical and ROI based approach to all decision making. Where We Are
    • This role will be based in our El Segundo Headquarters Compensation & Total Rewards
      At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:
      • Hybrid Work Schedule*
      • Unlimited Paid Time Off*
      • Summer Fridays*
      • Healthcare Plans
      • Employee Discounts
      • 401k
      • Annual Bonus Program
      • Equity Program*
      • And More
      • **Varied for retail and fulfillment roles
        The annual base salary range for this position is from $157,770 - $203,500. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate's related work experience, subject matter expertise and work location.
        #LI-LD1
        About TechStyleOS
        TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow-across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.
        Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.
        We encourage you to apply regardless of meeting all qualifications and/or requirements.

Keywords: Fabletics, Los Angeles , Sr. Director, Brand Marketing, Executive , El Segundo, California