eCommerce Digital Marketing Manager - Joico
Company: Henkel
Location: Culver City
Posted on: May 28, 2023
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Job Description:
At Henkel, you can be a game changer and craft your career.
Unleash your entrepreneurial spirit by bringing your ideas to life
within a global team. Our leading brands and technologies, along
with our high-performing businesses will provide you with countless
opportunities to develop your skills and explore new paths. Your
career at Henkel will contribute to a more sustainable future,
while you grow within our vibrant, diverse culture of trust and
belonging. If you're up for challenging the status quo, join our
team of pioneers and make your mark on the future with us. Do you
dare to make an impact? YOUR ROLE Responsible for partnering with
our eCommerce Key Account Manager, Amazon agency, and Amazon vendor
reps to deliver a holistic 360 marketing strategy that includes
AMS, DSP, Amazon Streaming TV, Google Search, and Social Media
channels.Work closely with our Amazon agency to manage the health
and performance of our AMS & DSP campaigns, paying close attention
to ad spend, sales, ACOS, ROAS, DPV, conversion rate, and NTB
purchasers.Oversee the Associate eCommerce Marketing & Content
Manager to develop content for Amazon PDP's, Amazon Lifestyle
Instagram submissions, Amazon Posts, Storefront banner submissions,
Brand Store, A+ Content, Amazon Moments, and more.Work side by side
with our ecommerce partners such as Ulta & Syndigo, as well as
professional distribution channels to audit and improve PDP's with
updated product descriptions, product imagery, and videos.Submit
creative briefs to various stakeholders such as our digital agency,
copywriter, and social media agency to create assets for ecomm and
digital media channels. Provide reporting, insights, and budget
recommendations to the leadership team for yearly, quarterly,
monthly, and peak event promotional planning. Stay up to date on
the latest ecommerce trends to help drive awareness and attract new
customers, build loyalty with existing customers, and grow overall
business on each ecommerce channel. Must be well-versed in
consumer-facing marketing tactics to create authentic and engaging
content that will entice customers to make a purchase and increase
conversions. YOUR SKILLS Bachelor's Degree4+ Years of experience in
eCommerce/Digital Marketing w/emphasis on retail or CPG. Must be
able to work in a fast-paced digital environment.Must have
excellent written and communication skills.Must be able to work
independently as well as in a team environment. Thesalary for this
role is $90,000.00 - $115,000.00. This is the range that we ingood
faith anticipate relying on when setting wages for this position.
Wemay ultimately pay more or less than the posted range and this
range is onlyapplicable for jobs to be performed in California.
This salary range mayalso be modified in the future.Henkel is an
equalopportunity employer. We evaluate qualified applicants without
regard to race,color, religion, sex, national origin, disability,
veteran status, age, sexualorientation, gender identity and
expression, and other legally protectedcharacteristics.Henkel does
not acceptunsolicited resumes from search firms or employment
agencies. Unsolicitedreferrals and resumes are considered Henkel
property and therefore, Henkel willnot pay a fee for any placement
resulting from the receipt of an unsolicited referral.At Henkel's
request only, preferred vendors may be invited to refer talent
forspecific open positions. In these cases, a fully-executed
agreement with Henkelmust be in place and current.All employees
applying for aninternal position must have a discussion with
his/her manager about theirinterest in a job posting opportunity.
The discussion will not preclude theemployee from interviewing if
their skills meet the job
requirements.PDN-990b15ef-d0a5-432d-8c55-d49fbe8baf22
Keywords: Henkel, Los Angeles , eCommerce Digital Marketing Manager - Joico, Executive , Culver City, California
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