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Trade Marketing Director

Company: Riboli Family Wines
Location: Los Angeles
Posted on: November 26, 2022

Job Description:

Build your career at Riboli Family Wines! RFW is one of the fastest growing wine manufacturers in the U.S. and has received the designation of American Winery of the Year. We are a family-owned business, four generations deep, with 100+ years of producing well known wines. The company's leading wine brands include Stella Rosa, San Antonio, San Simeon, Maddalena and Highlands 41.
Our award-winning brands and dynamic culture are supported by great people. Our success is driven by innovation, the passion and creativity of our people and an undying entrepreneurial spirit. We have exceptional opportunities available - whether you are just starting your career or an experienced professional. Come join our FAMILY!
Job Description/Responsibilities

  • Leadership of the Trade Marketing Department including 2 designers, 1 Trade Marketing Manager, 1 Product Informational Specialist and 1 Trade Marketing Associate. Mentor and inspire team to deliver world class chain and retail campaigns.
  • Partner with the Vice President of Marketing and Key Sales Team Stakeholders to develop best in class commercial marketing programs and presentations to support our growing portfolio of wine and spirits brands.
  • Owner of presentation, sell sheet and tech sheet development. Partner with 3rd and 4th Generation Family Members, Vice President of Marketing, Media Director, Events Director, Trade Marketing Team, and/or sales team members to create impactful internal and external presentations
  • Leverage Nielsen and other insights to create data-driven marketing presentations with our national chain sales force that align with product growth initiatives and best practices
  • This position will play a key role in partnering with our Vice President of Marketing, Trade Marketing Team and Sales Team to leverage key brand assets at the store/ customer level with the goal of gaining incremental ROS (rate of sales) and distributions by channels - Chains, Independents, On-Premise, Military, etc.
  • The Trade Marketing Director will be ultimately responsible for the timely commercial rollout of the national marketing calendar and any ad hoc campaigns throughout the year including but not limited to coupons, sweepstakes, samples, incentives, cross merchandising campaigns/brand partnerships and POS.
  • Strategically communicate, develop and/or creatively adapt programs that originate from Brand Marketing, Distributor, Retailer, and HQ
  • Ensure flawless retail execution on collaborations/cross merchandising partnerships. Manage retail brand partnerships.
  • Conduct detailed and timely program performance updates and recaps considering all relevant personnel in order to track, monitor, and adjust efforts to produce desired outcomes in all key business segments
  • Lead and/or assist with the execution of incentives, sampling opportunities, general category, new product/initiative education, selling stories, sell sheets, etc.
  • Partner with Trade Marketing Team to ensure that POS is aligned with commercial marketing programs.
    Job Requirements--- 8+ years of Marketing or/and Sales planning experience, commercial experience a plus.--- Team Leadership experience--- Understanding of the trade/commercial side of the business: accounts, POS, coupons etc.--- Beverage / Wine & Spirits experience a must--- Bachelor's Degree or equivalent experience, preferably in Business, Marketing, or Finance--- You are constantly curious, considering every project with both an analytical and creative approach from the mindset of the person we are targeting--- Highly analytical - using data with industry knowledge to build marketing strategies--- Experience with retail brand partnerships, coupons, Nielsen/IRI, POS, and Inventory reports--- Proficiency in using Excel, Word, and PowerPoint--- Knowledge of broker, distributor, and retail customers--- Excellent at managing time, priorities, and expenses--- Able to work independently while being a team player--- On-site, Los Angeles, CA--- 10% travel
    • Competitive Salary based on experience.
    • Company sponsored insurance including Medical, Dental, Vision, Life, Accident, and Critical Illness options.
    • Company Paid Life Insurance
    • 401k and Profit Sharing
    • Paid Vacation and Sick Pay
    • Paid Holidays
    • Paid Parental Leave for Full Time Employees
    • Education Financial Assistance Benefits
    • Employee Discounts on Food, Gift Shop, and Wine!!

      At Riboli Family Wines, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.
      The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted, as a comprehensive inventory of all duties, responsibilities, qualifications and working conditions required of employees, assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.

Keywords: Riboli Family Wines, Los Angeles , Trade Marketing Director, Executive , Los Angeles, California

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