Trade Marketing Director
Company: Riboli Family Wines
Location: Los Angeles
Posted on: November 26, 2022
Build your career at Riboli Family Wines! RFW is one of the
fastest growing wine manufacturers in the U.S. and has received the
designation of American Winery of the Year. We are a family-owned
business, four generations deep, with 100+ years of producing well
known wines. The company's leading wine brands include Stella Rosa,
San Antonio, San Simeon, Maddalena and Highlands 41.
Our award-winning brands and dynamic culture are supported by great
people. Our success is driven by innovation, the passion and
creativity of our people and an undying entrepreneurial spirit. We
have exceptional opportunities available - whether you are just
starting your career or an experienced professional. Come join our
- Leadership of the Trade Marketing Department including 2
designers, 1 Trade Marketing Manager, 1 Product Informational
Specialist and 1 Trade Marketing Associate. Mentor and inspire team
to deliver world class chain and retail campaigns.
- Partner with the Vice President of Marketing and Key Sales Team
Stakeholders to develop best in class commercial marketing programs
and presentations to support our growing portfolio of wine and
- Owner of presentation, sell sheet and tech sheet development.
Partner with 3rd and 4th Generation Family Members, Vice President
of Marketing, Media Director, Events Director, Trade Marketing
Team, and/or sales team members to create impactful internal and
- Leverage Nielsen and other insights to create data-driven
marketing presentations with our national chain sales force that
align with product growth initiatives and best practices
- This position will play a key role in partnering with our Vice
President of Marketing, Trade Marketing Team and Sales Team to
leverage key brand assets at the store/ customer level with the
goal of gaining incremental ROS (rate of sales) and distributions
by channels - Chains, Independents, On-Premise, Military, etc.
- The Trade Marketing Director will be ultimately responsible for
the timely commercial rollout of the national marketing calendar
and any ad hoc campaigns throughout the year including but not
limited to coupons, sweepstakes, samples, incentives, cross
merchandising campaigns/brand partnerships and POS.
- Strategically communicate, develop and/or creatively adapt
programs that originate from Brand Marketing, Distributor,
Retailer, and HQ
- Ensure flawless retail execution on collaborations/cross
merchandising partnerships. Manage retail brand partnerships.
- Conduct detailed and timely program performance updates and
recaps considering all relevant personnel in order to track,
monitor, and adjust efforts to produce desired outcomes in all key
- Lead and/or assist with the execution of incentives, sampling
opportunities, general category, new product/initiative education,
selling stories, sell sheets, etc.
- Partner with Trade Marketing Team to ensure that POS is aligned
with commercial marketing programs.
Job Requirements--- 8+ years of Marketing or/and Sales planning
experience, commercial experience a plus.--- Team Leadership
experience--- Understanding of the trade/commercial side of the
business: accounts, POS, coupons etc.--- Beverage / Wine & Spirits
experience a must--- Bachelor's Degree or equivalent experience,
preferably in Business, Marketing, or Finance--- You are constantly
curious, considering every project with both an analytical and
creative approach from the mindset of the person we are
targeting--- Highly analytical - using data with industry knowledge
to build marketing strategies--- Experience with retail brand
partnerships, coupons, Nielsen/IRI, POS, and Inventory reports---
Proficiency in using Excel, Word, and PowerPoint--- Knowledge of
broker, distributor, and retail customers--- Excellent at managing
time, priorities, and expenses--- Able to work independently while
being a team player--- On-site, Los Angeles, CA--- 10% travel
COMPENSATION & BENEFITS
- Competitive Salary based on experience.
- Company sponsored insurance including Medical, Dental, Vision,
Life, Accident, and Critical Illness options.
- Company Paid Life Insurance
- 401k and Profit Sharing
- Paid Vacation and Sick Pay
- Paid Holidays
- Paid Parental Leave for Full Time Employees
- Education Financial Assistance Benefits
- Employee Discounts on Food, Gift Shop, and Wine!!
At Riboli Family Wines, we are proud to be an equal opportunity
employer and we are committed to an environment of mutual respect,
diversity, and inclusion. Qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, genetic
information, national origin, disability, protected veteran status
or other characteristic protected by law.
The information provided in this description has been designed to
indicate the general nature and level of work performed by
incumbents within this job. It is not designed to be interpreted,
as a comprehensive inventory of all duties, responsibilities,
qualifications and working conditions required of employees,
assigned to this job. Management has sole discretion to add or
modify duties of the job and to designate other functions as
essential at any time. This job description is not an employment
agreement or contract.
Keywords: Riboli Family Wines, Los Angeles , Trade Marketing Director, Executive , Los Angeles, California
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