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Communications Manager

Company: The Walt Disney Company
Location: Los Angeles
Posted on: November 26, 2022

Job Description:

Position Summary:Based in Los Angeles, this position will work in close collaboration with the Sr. Director, Communications, to develop, execute and manage comprehensive communications plans and strategies in support of Ice Hockey (National Hockey League, studio shows, hockey programming), Action Sports (X Games, Red Bull events, Street League Skateboarding), West Coast/Los Angeles Production Center initiatives and support certain ESPN Digital initiatives including digital shows.Responsibilities:

  • Develop and help manage the execution of strategic communications plans and publicity campaigns for NHL, X Games and action sports programming
  • Develop and pitch creative story angles to generate publicity results and effectively communicate desired narratives;
  • Grow, maintain and manage media and industry contacts on an ongoing basis in various beats, including television, sports, media writers, business, trade, and non-traditional media (blogs, social platforms and influencers);
  • Manage publicity initiatives and on-site presence for marquee games and events;
  • Collaborate with designated Communications reps from key business partners to drive shared goals;
  • Build strong internal relationships to work collaboratively across teams, departments and with on-air commentators;
  • Coordination of on-air commentator, executive and athlete interviews with press;
  • Develop talking points, key messaging and press materials, including press kits, press releases, fact sheets, bios, social media cards, etc.;
  • Crisis PR and issue management support;
  • Act as company liaison and spokesperson with media as needed;
  • Manage and oversee press lists and create results reports related to specific initiatives;
  • Monitor industry news in television, print, digital and on social media platforms, and advise appropriate colleagues of important developments;
  • Support certain ESPN Digital initiatives, including digital shows
  • Establish pre-event and on-site communication with media and local host city entities and partners for X Games and action sports events;
  • Support event media operations and logistics for X Games events as needed;
  • Provide regional support for the Communications department on West Coast publicity projects;
  • Embrace new tools and approaches to serve as a 360 communicator, serving both internal and external audiences. Generate story ideas and leverage multimedia assets to creatively engage a variety of digital audiences. This includes creating content in promotion of NHL and Action Sports properties for ESPN's internal employee website, content for ESPN PR social platforms and ESPN Front Row, the company's outward-facing corporate blog;
  • Help manage the guidance of, and activities executed by, external agencies on behalf of ESPN Communications as needed
  • Support company and department Diversity, Equity & Inclusion initiatives internally and externally
  • Lead as a teammate that is inclusive, ethical, respectful and empathetic of those internally and externally;
  • Understand the demands of working for a 24/7 media company and be willing and available to work evenings and weekendsQualifications:
    • Experience in public relations, corporate communications, media relations in sports and television or related fields
    • Relationships with consumer press in television, sports, business, trade, endemic and non-traditional media
    • Results-oriented and experienced in media pitching across spectrum of media (TV, digital, print, radio, magazines, trades)
    • Demonstrated resourcefulness and the ability to successfully manage multiple tasks simultaneously in a fast-paced environment
    • Strong teamwork orientation and high comfort level with collaboration, but also has the confidence and ability lead projects independently
    • Strong organization and time management skills
    • Exceptional communication skills - both written and verbal
    • Strategic and creative thinker
    • Detail oriented self-starter with outgoing and positive personality
    • Ability to remain calm in high-pressure situations
    • Proficiency in social media: Twitter, Instagram, Facebook, TikTok, etc.
    • Basic knowledge of TV ratings, sports cable TV and direct-to-consumer landscape preferred
    • Must be able to travel for work and events
    • Displays honesty, integrity, and a strong sense of ethics in all decisions and actionsRequired Education
      • Bachelor's degree in Communications, Public Relations, Media Relations, Journalism or other relevant areas

Keywords: The Walt Disney Company, Los Angeles , Communications Manager, Executive , Los Angeles, California

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