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Marketing Manager

Company: RSG Group GmbH
Location: West Hollywood
Posted on: September 25, 2022

Job Description:

About Us:What started out in 1965 as a small gym in Venice Beach, California has since become the most well-known and traditional fitness company in the world - Gold's Gym. Over the last 55 years, Gold's Gym has developed into a global brand with over 600 locations spanning 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigano and Franco Columbu worked out at the original Gold's Gym, which went on to become the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal appeal with 96% aided brand awareness. In 2020, the RSG Group acquired Gold's Gym and integrated the company into its global leading fitness and lifestyle portfolio.
With more than 1,000 locations across 48 countries, 41,000 employees, and 6.4 million customers across gyms, studio spaces and digital services. RSG Group's future-oriented portfolio comprises of 17 innovative brands including HEIMAT, McFit, The JOHN REED Family and beyond, encompassing the areas of art, fashion, design, and lifestyle in addition to its core competency: fitness. With global headquarters in Berlin and continuous expansion across the world, RSG's concepts consistently set new benchmarks and develop new areas of activity.
We attribute much of our success to our company culture. We're down-to-earth, reliable, and entrepreneurial -- but also enthusiastic, collaborative, and creative.If this feels like you, we can't wait to get your application!
Why Us?Despite our rapid development, our founder and CEO Rainer Schaller has never lost sight of the fact that the focus is on people and their individual strengths. As an employer, we live out our family values every single day and are proud of our employees. Join us and make a mark with your ideas and input. In return, you will find a competitive salary and benefits package. For more information about our company, please visit our website: www.rsggroup.com/en.
We attribute much of our success to our company culture. We're down-to-earth, reliable, and entrepreneurial - but also enthusiastic, collaborative, and creative. If this feels like you, we can't wait to get to meet you!

Position Summary:The Marketing Manager will lead projects to support our new Gold's Gym openings across the North America region. This position assists the Marketing team through both creative and administrative tasks, executes and assists marketing campaigns for new locations, and plays an integral part in bringing our brand to life!
Key Responsibilities: Opening Campaign

  • Create, develop, implement, and execute highly localized marketing and communication plans for Gold's Gym new openings for various channels
  • Manage content creation and production in close collaboration with our creative team
  • Manage and optimize paid media campaigns in collaboration with our media agency
    Opening Activations
    • Create and execute opening activations in close collaboration with our management, fitness, creative, event, retail, and social media & brand influencer teams
    • Source and present collaborations with local vendors for a successful opening period
    • Be our champion on the ground and make sure our new members have the best brand experience possible
      Planning and Reporting
      • Own opening budgets, project plans, and timelines/schedules
      • Act as a liaison between all external partners and internal stakeholders to maintain clear communication throughout the presale and opening phases
      • Provide insights, learnings, and opportunities for continued improvement of the opening process
        Any other projects/duties as assigned
        Competencies & Qualifications:
        • Minimum of 5 years of Marketing/Promotions/Advertising experience with at least 2-3 years working with regional/national multi-unit chains, background in fitness and wellness is a plus
        • Bachelor's Degree in Marketing, Communication, or related degree highly preferred
        • Experience managing events and campaigns for brick-and-mortar business openings or Field Marketing
        • Creative mind with ability to adapt overall national strategy into tangible localized opening activities and events
        • Proactive communicator with a hands-on mentality and strong organizational skills
        • Must be able to build relationships, genuine connections, and trust, both internally and externally
        • Must have exceptional time-management skills and be able to execute tasks and responsibilities in an ever-changing environment
        • Exercise good judgment in decision making
        • Must be able to travel to various fitness clubs and support centers
          At RSG Group, we believe that our diversity fuels innovation and benefits our team members as well as our club members. All qualified applicants will be considered for employment without attention to race, color, ethnicity, ancestry, national origin, religion, gender, gender identity, sexual orientation, age, genetic information, veteran, marital status, or disability status.

Keywords: RSG Group GmbH, Los Angeles , Marketing Manager, Executive , West Hollywood, California

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