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Conversion Rate Optimization Manager

Company: Bambee
Location: Los Angeles
Posted on: September 25, 2022

Job Description:

Ranked by Forbes as one of America's best startup employers for two consecutive years, Bambee is a growth stage, venture-backed startup that is developing and deploying best-in-class Human Resources technology and services, while reimagining employment for the largest segment of the job market - small businesses. Bambee consists of self-starters - past and future entrepreneurs who view their departments like small companies. As a member of the Bambee team, you have an insatiable drive for results. Solving customers' problems excites you. Data guides you. Results inspire you. Bambee's goal to offer Human Resources for $99/month has never been done. The team accomplishing this is a team full of drivers. What are you? If you're a passenger, thanks for reading. If you're a driver, join us. Opportunity for Impact You love stories and love applying them to the journey of a user. Leveraging customer psychology, research, theme & pattern identification, empathy and tremendous quantitative analysis you will lead the testing strategy for new landing pages and funnels at Bambee in order to drive increased registration rates, online purchases and leads to Bambees Sales team. Reporting to the Manager, Marketing Operations, you will partner directly with marketing channel managers to map your AB testing strategy to our media and ads to increase performance across all channels, inducing Facebook, SEM, Audio and more. You are vibrant and creative in your approach, direct and sharp in your articulation of concepts and you love building relationships with your peers. These characteristics are superpowers that help you deliver tremendous results and value while partnering with design, product and engineering to launch AB tests from idea to production. You will build schedules, plans, and execute with urgency and greatness in tandem driving better and better performance with each milestone. To succeed in this role, you'll need to be masterful at creating effective frameworks for continuously improving conversion rates to unlock growth.The 3 Key Obsessions of the role:Customer Experience - You view landing pages as the gateway to the customer experience. You enter into the psyche of the consumer and understand what drives value and commitment from the moment they visit our website. You are obsessed with testing and iterating, while constantly striving to improve conversion rates.Creative Tenacity - You employ right brain thinking, transcending the patterns you see within our product. You are able to leverage external learnings from your non-Bambee career, connect the dots, and apply them within Bambee, with data supporting the creative decision making process. You are a master at identifying novel solutions and out of the box thinking.Analytical Warrior - You dream up strategies, but stay grounded to reality with hypothesis driven thinking. Frameworks provide you clarity with your scientific process but also provide a means of understanding for your peers and leadership. You are comfortable with large data sets and pull insights from them with ease.Responsibilities:Manage the development of lead generation funnels and landing page strategy, from ideation to execution, with the clear vision for how to test and scaleDefine and optimize conversion funnels to drive measurable increase in conversion rates and revenuePlan, implement and prioritize multivariate (A/B) testing at scale Develop strong segment knowledge to support with on-site/platform retention strategies Personalize our consumer onboarding experience by targeting messaging based on insights, behavioral data, and moreCollaborate with paid media, design and engineering teams to produce landing pages across our product categoriesCreate a robust and methodical testing framework consistently driving new learnings across the organization to improve conversion ratesAnalyze and track KPIs, leveraging performance data to both identify optimization within existing funnels and unlocking new opportunities for growthDevelop a roadmap of key projects and priorities to hit performance targets throughout the yearRequired Qualifications:BA/BS degree in Mathematics, Information Systems, Statistics, Economics, Marketing, Business or related discipline4+ years of experience in conversion rate optimization, personalization, and analyticsHands on experience using A/B testing tools such as Optimizely or Google OptimizeKnowledge of paid marketing channels including paid social, paid search, displayProficient using Excel/Google Sheets and data visualization tools (Tableau, Looker, etc) with an ability to clearly articulate learnings, SQL a plusStrong organizational and time management skills and the ability to handle multiple projects while meeting deadlinesExceptional attention to detail with excellent verbal and written communication skillsFluent in direct response marketing concepts and best practicesPassionate about testing and pushing the boundaries of growth opportunitiesVery strong collaborator and motivated to produce results both independently and with a teamThrive in a fast-paced startup environment with the ability to pivot neededAbility to work onsite in our Downtown Los Angeles officeWhat's In It For you? Bambee cares deeply about employee well being and is proud to offer the following benefits and perks:Equity, 401(k) with an automatic 3% contribution (even if you don't contribute!), a generous vacation policy, medical, dental, and vision insurance with options that are 100% employer paid, life insurance, a generous health and wellness stipend, $500 personal travel stipend to promote new life and travel experiences, a dog-friendly office, annual staff retreat, frequent company dinners and happy hours, and professional development. About The Founder Bambee was founded in 2016 by Allan Jones (2x-entrepreneur & ex-CMO of ZipRecruiter, and Head of Product at Docstoc [acquired by Intuit]), who has a proven track record in developing successful product and marketing strategies for small businesses/HR. AAP/EEO Statement We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We expressly prohibit any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of our employees to perform their job duties may result in discipline up to and including discharge.

Keywords: Bambee, Los Angeles , Conversion Rate Optimization Manager, Executive , Los Angeles, California

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