Director of Growth Marketing
Company: ViacomCBS -
Location: Los Angeles
Posted on: September 25, 2022
Press Tab to Move to Skip to Content Link Pluto TV, a Paramount
Global company, is the leading free streaming television service in
America, delivering 250+ live and original channels and thousands
of on-demand movies in partnership with major TV networks, movie
studios, publishers, and digital media companies. Pluto TV is
available on all mobile, web and connected TV streaming devices and
millions of viewers tune in each month to watch premium news, TV
shows, movies, sports, lifestyle, and trending digital series.
Headquartered in West Hollywood, Pluto TV has offices in New York,
Silicon Valley, Chicago and Berlin.Overview:Pluto TV is looking for
a Director, Growth Marketing, to help lead Pluto TV's user
acquisition initiatives. This exciting role is primarily focused on
growing the company in total audience, usage, and revenue through
expertise in performance marketing, advanced analysis, complex
domain knowledge, and data-backed insights. This position is tasked
with continually identifying key opportunities and assessing growth
challenges of the business.Responsibilities:
- Lead Pluto TV US user acquisition efforts, including planning,
execution and optimization of media plans across web, CTV and
- Handle extensive budgets to scale U.S. audience growth for the
- Drive strategy and programs through thoughtful analysis of
campaigns, targeting, messaging, and creative.
- Apply creativity and drive expansion through hypothesis-driven
exercises and projects.
- Improve ROI through optimizing plans and driving various key
performance indicators, such as lifetime value analysis (LTV) and
cost of acquisition (CAC).
- Identify key opportunities and assess growth challenges,
strategic partnership deals, and competitive risks to help the
business meet its strategic and financial growth goals.
- Lead a team of growth marketers.
- Work closely with a variety of agencies, media partners and
cross-functional teams in driving business objectives.
- Track, analyze and report on key performance indicators and
insights to partners, cross-functional personnel and key
- Partner with VP and key collaborators on long-term strategy and
marketing roadmap.Basic Qualifications:
- 5+ years' experience working in a performance marketing role,
leading and implementing ROI positive user acquisition campaigns
across web, mobile and CTV platforms.Additional Qualifications:
- Subject matter expertise in growth, user acquisition, lifetime
values, business and GTM strategy.
- Strong proficiency in advanced analytics, DMPs, attribution,
predictive modeling, A/B testing, data visualization, automation
- Experience with complex, large data sets and ability to extract
specific sets of data.
- Familiarity with retention, churn analysis, winback programs,
ad tech, and MarTech.
- Excellent communication skills and strong leadership/management
- Master's degree in related fields preferred.
- Entertainment / Streaming experience is a plus! #LI-hybrid
Citizens of Pluto TV have the privilege of entertaining millions of
people. We are entrepreneurs looking to revolutionize the future of
TV. While our planet is small, our ambition is boundless. The
stakes don't get much higher.Becoming a Citizen is hard work. We
need self-starters that thrive in changing environments, who treat
company resources like their own, and who deliver seemingly
impossible outcomes at warp speed. It's the only way we stay ahead
of the giants looking to take the opportunity we have earned. We
are selective but once chosen, you're in.Why You Should Become a
Citizen of Pluto TVAs stated, becoming a Citizen is hard work but
the rewards of citizenship are plentiful. Work with the smartest
people on some of the most complex projects of your life, while
profoundly impacting both Pluto TV and the broader world of
entertainment. Share in the epic quest to define the future of
television as we know it. Big commitment, big impact, lasting
change. -Paramount is an equal opportunity employer (EOE) including
disability/vet. -At Paramount, the spirit of inclusion feeds into
everything that we do, on-screen and off. From the programming and
movies we create to employee benefits/programs and social impact
outreach initiatives, we believe that opportunity, access,
resources and rewards should be available to and for the benefit of
all. Paramount is proud to be an equal opportunity workplace and is
an affirmative action employer. We are committed to equal
employment opportunity regardless of race, color, ethnicity,
ancestry, religion, creed, sex, national origin, sexual
orientation, age, citizenship status, marital status, disability,
gender identity, gender expression, and Veteran status.If you are a
qualified individual with a disability or a disabled veteran, you
may request a reasonable accommodation if you are unable or limited
in your ability to use or access. https://www.paramount.com/careers
as a result of your disability. You can request reasonable
accommodations by calling 212.846.5500 or by sending an email to
email@example.com. Only messages left for this
purpose will be returned.Paramount believes in creating
environments that allow our primary focus to remain on providing
entertainment, education and information to our millions of viewers
around the world. As part of this commitment to health and safety,
Paramount requires COVID-19 vaccines for current U.S. employees,
including all newly hired employees, subject to applicable law.
Union employees are subject to the agreement reached between the
Company and the applicable Union.
Keywords: ViacomCBS -, Los Angeles , Director of Growth Marketing, Executive , Los Angeles, California
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