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Sr Manager, Media Promotions & Branded Content

Company: Sony Pictures Entertainment, Inc
Location: Culver City
Posted on: August 7, 2022

Job Description:

The Celebrity Media Promotions and Branded Content team creates, produces and executes award-winning custom content programs in conjunction with linear and digital partners on behalf of Sony Pictures Entertainment theatrical releases.Reporting to the VP, the Sr. Manager, Media Promotions and Branded Content requires an extremely self-motivated, ambitious and disciplined individual who is also curious in the creation, development and production of custom content campaigns. This individual must demonstrate strong leadership potential, problem solving skills and entrepreneurial spirit, eager to face the daily challenges and rewards that come with executing custom programs from the ground up. As a key member of the team, this individual with assist in the production of linear, digital and social-based custom marketing initiatives in an effort to increase SPE's theatrical awareness and conversion.This role, at times, requires long hours dedicated to logistical coordination of promotional shoots, negotiating film talent requirements (grooming, styling, riders, etc.), as well as booking travel for both internal and external parties.This individual will also assist in managing production budgets by monitoring execution, interdepartmental savings, and billing.The key candidate must be very organized and foster internalrelationships across multiple departments to assist in managing legal promotional agreements, content approvals, asset procurement, management and distribution. Additionally, a strong background inpublicity and communications is importantasthis role requires someone who can forge external relationships with various talent teams and production agencies across multiple projects.Responsibilities:Promotional Planning & Prep:

  • Buildpromotional strategy overviews to distribute toagency/partners for each title as well as research/ one-sheets for internal promo pitches.
  • Coordinatemedia and productionpartner screenings in advance of creative conversations for each title, manage RSVPs, and work withagencyto follow up with networks on overall reactions to share with filmmakers/ management.
  • Brainstorm preliminary promotions concepts withpromoteam/agency/ partnersand aid with development, scripting and approvals of promo creative.
  • Manage all legal aspects for Columbiamediapromotions and in-school marketing initiatives from initial integrationagreementsto final executions (deal points,production agreements, music clearances, IP rights, legal notes, talent/ filmmaker approvals).
  • Coordinate with Publicity to update documents with relevant media promo details/ dates integral to securing talent, as well as, distribution of Tune-ins to internal/ external stakeholders for all promotional air dates.
  • Overseemedia promo day and individual partner shoot budgets
  • Manage the creation of educational programs, including program promotion and outreach to schools and libraries.
  • Assist team inmanagingSony cross-division promotionalrelationships, including Sony TV (Jeopardy and Wheel of Fortune), Home Entertainment, Global Partnerships, etc.Production & Talent Logistics:
    • Securetalent for media promo shoots,pitchingtalent reps andsecuringapproval on concepts and scripts
    • Liaisewith Publicity Directors to determine talent availability andimplementlong-lead media promo days and partner shoots
    • Maintainrelationships with talent/ talent reps,liaisingwith them on set andoverseeingall talent needs day of shoot
    • Coordinate with Production to pull costumes, props and any other assets that may be required for each shoot as well as manage shipping and delivery to shoot locations.
    • Manage talentshootingschedules and book all traveland transportation for media promo days/ shoots.Circulate itineraries to talent reps/ filmmakers as well as internal distribution for all shoots.
    • Negotiate rates with talent groomers, stylists, etc. Managing deal memos and communication of talentand productionschedules for shoots.
    • Work in tandem with VP to ensure all staff, talent and production costs are accurately accounted for in the budget and PO's are secured in advance through Media teams. Also responsible for tracking Media T&E and overall production contributions from other departments.
    • Attend promo shoots and manage allproductionneeds and coordination day of shoot including talent logistics, security lists and tracking/ updatingpartnercreative and multi-department asks.
    • When filming on the Sony Lot, work with the Studio Operations team to secure stages or other practical shooting locations and coordinate production needs (equipment rental, power requirements, catering, parking, wifi, etc.) with Sony and/ or network production vendors. Also responsible for communicating shoot schedule to each crew and update timing for talent throughout the day.Post-Production & Shoot Wrap:
      • Securetalent approvals on custom media promo pieces andcommunicateupdates regarding rollout plan, airdates, etc. to talent reps
      • Manage digital asset libraries and facilitate delivery of all film assets toagency, partnersand production vendors for all titles on a daily basis (TV spots, end cards, key art, etc.)utilizing Sony proprietary platforms (i.e. Ci Workspace).
      • Responsible for configuring and uploading all custom creative as well as competitive creative to PIX for presentation in meetings, etc.
      • Manage billing and process invoices for all talent and production costs,including all vendor maintenance and reconciliation of all procurement card purchases.
      • When filming on the Sony Lot, oversee overall billing conversations with the lot/ location and make sure charges are properly allocated to each crew/ partner, gaining pre-approval from partner producers/ networks before final invoices are sent.
      • Track media promo airings, social amplification and press garnered from custom content on Daily Buzz as well as ensure key hits are sent to proper distribution list post air.
      • Create overallmediapromotionsgrid/ recapfor every title including concepts, elements and final links to all custom creativeto be distributed to management/ filmmakers.
      • Serveas back-up to VP, attending high-level meetings andmanagingprocess with filmmakers and Sony exec management as needed*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. *As part of our commitment to health and safety, all U.S. non-union and O.P.E.I.U. Local 174 applicants and employees must submit proof of vaccination against COVID-19 or request and obtain approval of a reasonable accommodation based on disability or a sincerely held religious belief, practice or observance. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. *As part of our commitment to health and safety, all U.S. non-union and O.P.E.I.U. Local 174 applicants and employees must submit proof of vaccination against COVID-19 or request and obtain approval of a reasonable accommodation based on disability or a sincerely held religious belief, practice or observance. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.

Keywords: Sony Pictures Entertainment, Inc, Los Angeles , Sr Manager, Media Promotions & Branded Content, Executive , Culver City, California

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