Marketing & Ecommerce Manager
Company: LIBERTINE
Location: Los Angeles
Posted on: August 7, 2022
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Job Description:
Summary: After 20 years of developing a devoted cult following,
we are looking to hire a Marketing and Ecommerce Manager/Director
to help expand our direct to consumer sales and brand awareness
online. We are looking for an entrepreneurial candidate who will
have the opportunity to work in a creative environment and be a
direct catalyst in driving digital and company growth. This is a
newly created role and the perfect candidate will be undaunted by
complex challenges that require problem solving. Enthusiasm for
working at a small and rapidly growing fashion house, confidence to
independently identify opportunities and execute deliverables is a
must.
The role will require a deep understanding of marketing and
e-Commerce systems and best practices. General day-to-day
expectations will include oversight and updating of all site
merchandising, UX functionality, performance marketing, campaign
strategy and execution, analytics tracking across web, social, and
email channels. This cross functional role requires dedicated
maintenance of communications across all internal business teams.
Those who work successfully both collaboratively and independently
thrive here.
Title and compensation will be commensurate with experience.
Key Responsibilities: --- Management and maintenance of a quality
brand experience across all platforms: website, social, direct
email marketing, etc. --- Create and maintain copy across website
and email campaigns.--- Lead strategic, creative and on-brand
marketing efforts from ideation to execution.--- Deep understanding
of site analytics and ability to interpret data into trends and
strategy.--- Analyze email performance and utilize list
segmentation, personalization, and content optimization to drive
customer acquisition and retention. --- Strong knowledge of
SEO/SEM.--- Manage the relationship and communication with our
external performance marketing web agency. --- Develop, test and
iterate new ideas for content, customer experience, navigation,
performance and functionality. --- Organize and lead implementation
of content calendars across all web channels and departments.
Skills and Attributes: --- Experience working in a fast-paced,
design-driven e-commerce environment. --- Luxury fashion experience
preferred.--- Deep understanding of user experience, site
architecture, content, meta tags, conversion, AOV, and traffic
analysis.--- Exceptional project management, communication, and
analytical skills. --- Well versed knowledge of back-end platforms
and integrations to manage websites, content and CRM, specifically
Shopify. --- Ability to efficiently work on multiple projects
simultaneously and maintain organizational support systems.---
Partner closely with Creative Director, CEO, and Client Relations
Director to build out an unparalleled on-brand customer
experience.
Requirements:--- 6+ years of marketing experience.--- 3+ years of
management experience preferred.--- Ability to work Monday-Friday
in our Hollywood, LA office. --- Covid 19 vaccination required.
About the Brand: Launched in 2001 by Johnson Hartig, LA based men's
and women's ready-to-wear brand Libertine, has used his signature
graphics, beadwork, and crystal design to pave the way for the
current embellishment craze. Libertine's in-house designed prints
reference art, fashion, history, design, travel, culture, and
Hartig's love of and work with rescue dogs. Libertine is
internationally recognized as a brand with a devoted cult following
extending from East Coast socialites to West Coast creative's and
celebrities like Mick Jagger, Taylor Swift, Cher, Katy Perry,
Usher, Gwyneth Paltrow, Gwen Stefani, P. Diddy, The Chain Smokers
and Migos. Libertine has cultivated collaborations with such
exemplaries as Damien Hirst, Goyard, Converse and Target; classic
examples of rewriting the rules via Libertine's mindset. Libertine
continues to revolutionize the way one thinks of textile design,
embellishment, and in fact clothing itself.
Keywords: LIBERTINE, Los Angeles , Marketing & Ecommerce Manager, Executive , Los Angeles, California
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