Marketing & Ecommerce Manager

Company: LIBERTINE
Location: Los Angeles
Posted on: August 7, 2022

Job Description:

Summary: After 20 years of developing a devoted cult following, we are looking to hire a Marketing and Ecommerce Manager/Director to help expand our direct to consumer sales and brand awareness online. We are looking for an entrepreneurial candidate who will have the opportunity to work in a creative environment and be a direct catalyst in driving digital and company growth. This is a newly created role and the perfect candidate will be undaunted by complex challenges that require problem solving. Enthusiasm for working at a small and rapidly growing fashion house, confidence to independently identify opportunities and execute deliverables is a must.
The role will require a deep understanding of marketing and e-Commerce systems and best practices. General day-to-day expectations will include oversight and updating of all site merchandising, UX functionality, performance marketing, campaign strategy and execution, analytics tracking across web, social, and email channels. This cross functional role requires dedicated maintenance of communications across all internal business teams. Those who work successfully both collaboratively and independently thrive here.
Title and compensation will be commensurate with experience.
Key Responsibilities: --- Management and maintenance of a quality brand experience across all platforms: website, social, direct email marketing, etc. --- Create and maintain copy across website and email campaigns.--- Lead strategic, creative and on-brand marketing efforts from ideation to execution.--- Deep understanding of site analytics and ability to interpret data into trends and strategy.--- Analyze email performance and utilize list segmentation, personalization, and content optimization to drive customer acquisition and retention. --- Strong knowledge of SEO/SEM.--- Manage the relationship and communication with our external performance marketing web agency. --- Develop, test and iterate new ideas for content, customer experience, navigation, performance and functionality. --- Organize and lead implementation of content calendars across all web channels and departments.
Skills and Attributes: --- Experience working in a fast-paced, design-driven e-commerce environment. --- Luxury fashion experience preferred.--- Deep understanding of user experience, site architecture, content, meta tags, conversion, AOV, and traffic analysis.--- Exceptional project management, communication, and analytical skills. --- Well versed knowledge of back-end platforms and integrations to manage websites, content and CRM, specifically Shopify. --- Ability to efficiently work on multiple projects simultaneously and maintain organizational support systems.--- Partner closely with Creative Director, CEO, and Client Relations Director to build out an unparalleled on-brand customer experience.
Requirements:--- 6+ years of marketing experience.--- 3+ years of management experience preferred.--- Ability to work Monday-Friday in our Hollywood, LA office. --- Covid 19 vaccination required.
About the Brand: Launched in 2001 by Johnson Hartig, LA based men's and women's ready-to-wear brand Libertine, has used his signature graphics, beadwork, and crystal design to pave the way for the current embellishment craze. Libertine's in-house designed prints reference art, fashion, history, design, travel, culture, and Hartig's love of and work with rescue dogs. Libertine is internationally recognized as a brand with a devoted cult following extending from East Coast socialites to West Coast creative's and celebrities like Mick Jagger, Taylor Swift, Cher, Katy Perry, Usher, Gwyneth Paltrow, Gwen Stefani, P. Diddy, The Chain Smokers and Migos. Libertine has cultivated collaborations with such exemplaries as Damien Hirst, Goyard, Converse and Target; classic examples of rewriting the rules via Libertine's mindset. Libertine continues to revolutionize the way one thinks of textile design, embellishment, and in fact clothing itself.

Keywords: LIBERTINE, Los Angeles , Marketing & Ecommerce Manager, Executive , Los Angeles, California