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Digital Marketing Manager

Company: Popcornopolis
Location: Los Angeles
Posted on: June 25, 2022

Job Description:

Want to join us? What You'll Do.Popcornopolis is seeking a Digital Marketing Manager to join our fast-growing ecommerce team. In this role you will manage our paid digital marketing efforts for our successful ecommerce businesses. The ideal candidate is organized and has deep knowledge in paid search, shopping, email, affiliate, and Amazon digital advertising. Responsibilities include but are not limited to:

  • Work with our external agency to drive the execution, optimization, and profitable scaling of our digital ecommerce paid marketing efforts. Develop and execute lower funnel strategies that drive increased sales and maximize ROI including but not limited to auditing existing accounts, informing account restructures, and collaborating on account optimizations.
  • Conceptualize and lead campaign strategies for ecommerce, fundraising, and corporate gifting business units including messaging strategy, cadence, and the management of execution.
  • Lead creation, optimization, and execution of digital advertising campaigns on Amazon (ie. pay-per-click strategies, keyword research, DSP, ad testing, competitor research, and analysis)
  • Institute and tracks metrics, KPIs, and other valuations of performance. Report performance, provide insights on ways to drive future performance, and provide direction to cross function partners to ensure success.
  • Partner with other divisions to ensure creative vision for brand is cohesive across all channels
  • Work with creative services team to build and aggregate imagery, copy, product data, and other assets needed to launch and manage campaigns.
  • Be the company advocate for digital marketing by finding, building and sharing training materials with the entire organization.Sound Like You?You might be just who we're looking for if you have . . .
    • 5-7 years of experience in e-commerce digital marketing.
    • 2-5 years of experience working on Google and Bing Paid Marketing campaigns. Strong experience developing lower funnel performance based paid marketing strategies required.
    • 2-5 years of experience in email marketing
    • 1-2 years of experience with Amazon Ad Console, 1P & 3P
    • Highly analytical, with an understanding of web analytics and site metrics. Proven expertise in using data and analytics to develop strategies and action plans.
    • Knowledge of Excel and Google Sheets required.
    • Strong written, verbal, and presentation skills.
    • Ability to foster collaboration and manage cross functionally.
    • Experience estimating needed budget at given ROI targets to achieve profitable growth using historical, keyword, seasonal and other types of data
    • Knowledge of SEO strategies and best practices. (optional)
    • Paid Search agency experience is a plus.
    • Bachelor's degree

Keywords: Popcornopolis, Los Angeles , Digital Marketing Manager, Executive , Los Angeles, California

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