Senior Product Manager, ESPN
Location: Los Angeles
Posted on: June 25, 2022
The Senior Product Manager, Commerce, ESPN+ play a pivotal role
execution of conversion improvements for ESPN+, our
direct-to-consumer subscription experience. The role will be
charged with understanding and implementing acquisition solutions
for customer conversion across our suite of products including but
not limited to, ESPN App on iOS and Android, connected devices and
ESPN Fantasy Sports products.
This role work on for all user-facing features including, but not
limited to: Payments (eCommerce), funnel creation and optimization,
A/B testing UX and UI improvements, and landing page optimizations.
This role will work heavily with partners in our Disney Streaming
Services division on marketing improvements and creating content
marketing vehicles that drive awareness and conversion into an
ESPN+ subscription. This role will also manage other assigned areas
as required in support of producing the best possible fan
experience for all ESPN users.
The candidate must possess a strong data-driven mindset and have
experience working on consumer-facing products and conversion
funnel optimization for a customer-facing web site or mobile
Play a key role in defining the roadmap for ESPN+
Product Management: Proactively develop feature ideas to improve
products based on business goals and KPIs. Collaborate with
business stakeholders to develop detailed product requirements in
alignment with overall product team strategy. Collaborate with
design/UX, content, and operations teams to execute.
Execute Projects: Collaborate with internal technology teams to
define, design, and deliver on user stories using an Agile Product
Development workflow. Launch features within budget and on
schedule. Fulfill required project management tasks for products
under the Product Manager's direct responsibility.
Write and communicate product requirements effectively to
developers, designers, and stakeholders.
Own the product requirements, user flows, experiences and
Follow market trends to determine new or enhanced product
capabilities that positively impact fan experience.
Balance the priorities of a diverse group of stakeholders.
Responsible for ideating and improving the experience across all
screens and environments (Web and App)
Collect and analyze video data to understand behavioral patterns of
our users and use that insight to improve fan experiences and
increase engagement on the platform.
Balance the priorities of a diverse group of stakeholders, while
still delivering high quality products in consistent releases.
Provide transparency and recommendations on project trade-offs,
understanding and coordinating dependencies across multiple teams
with competing priorities.
Basic Qualifications :
4+ years of professional experience in a consumer-oriented digital
media company with direct Product Management leadership
Demonstrated experience and knowledge driving product development,
preferably on a customer facing mobile app and ideally with
accountability for user flow, funnel optimization and
Demonstrated proficiency in A-B testing, data analysis and
analytical thinking, preferably with experience in Omniture,
Localytics, Optimizely, or other similar tools.
High level of comfort communicating with executives inside and
outside of ESPN, including strategic partners.
Familiarity and passion for app development on native platforms
(iOS/TVOS, Android, Roku, Chromecast, etc)
High energy and capable of multi-tasking and context-switching with
ease, in a fast-paced and ever-evolving organization.
Ability to operate effectively in a team-oriented and collaborative
Experience with Agile product development.
Strong written and verbal communication skills and ability to work
Process-driven and extremely detail-oriented.
Passionate sports fan and regular user of ESPN products and
services, and loves streaming sports.
Heavy user of streaming services like Netflix, YouTube TV, or other
Experience using Omniture, Localytics, Optimizely, or other similar
Experience managing product requirements and release deliverables
Familiarity with App Store Connect and Google Play app
Experience working with large, cross-functional development
Required Education :
Minimum - High School Diploma
Preferred - Master's Degree
Additional Information :
Keywords: ESPN, Los Angeles , Senior Product Manager, ESPN, Executive , Los Angeles, California
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