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Sr. Corporate Communications Manager - Remote

Company: Checkers & Rally's Drive-In Restaurants
Location: Los Angeles
Posted on: June 26, 2022

Job Description:

Position Summary: THIS IS A REMOTE POSITION. The Manager of Corporate Communications develops and implements a comprehensive communications strategy inside and outside the company. The individual has the responsibility for enhancing and protecting the Checkers/Rally's brand reputation and driving brand awareness directly through public relations, media relations, sustainability, guest relations, crisis relations, internal communications, and investor relations support. The Manager of Corporate Communications works with other departments to execute consistent internal and external communication strategies that compliment/build the brand and ensure consistency of brand voice and messages across all internal and external communications. Principal Duties & Responsibilities:Communications Strategy

  • Implement a comprehensive internal and external communication strategy and plan that encompasses all aspects of the business and ensures that all internal and external communications align with the company's Brand Values, Brand Architecture, Brand DNA, Employee Value Proposition, Franchise Value Proposition, and Community Value Proposition
  • Manages good will & charity corporate sponsorshipsMarketing/Communications
    • Develop and communicate relevant key messaging and articulates brand points of difference to internal and external audiences
    • Execute a comprehensive, fully integrated and industry leading communication plan in support of company/brand and marketing initiatives
    • Oversee day-to-day execution of marketing communications initiatives, functions, and strategies across all disciplines
    • Ensure that all system-wide communications efforts are consistently executed according to strategy and brand standards
    • Work with marketing team to develop, support and execute marketing calendar(s), strategies and brand building programs
    • Work with digital team to set the appropriate tone/tenor of all messages
    • Manage brand product placement
    • Ensure all internal and external communication is consistent with the brand
    • Oversee day-to-day public relations, media relations, and comprehensive communication strategy execution
    • Work with director and internal teams to plan and execute annual conference meetingMedia Relations
      • Develop and maintain a positive brand reputation and image
      • Manages all media relations across all company disciplines
      • Work with external resources to proactively develop, pitch and place communications in both traditional and non-traditional media
      • Serve as the key contact for all media inquiries and requests; oversee and approve all press releases and media communication
      • Use earned and non-traditional media to extend brand awareness and exposure of marketing and corporate initiatives
      • Work directly with digital team to leverage bloggers as a source of earned media
      • Lead media training for corporate leaders
      • Manage organic social media to enhance and extend the brand message(s)Public Relations/Corporate Responsibility/Sustainability
        • Execute communications strategies within the marketing team, marketing partners and Company (internal/external)
        • Work with marketing team and operations to develop and implement communications plans for new restaurant openings and other restaurant/market/sponsorship events
        • Manage all corporate community relations, corporate responsibility/sustainability plans Identifying and developing national strategic alliance partnerships and cause marketing programsCrisis Relations
          • Manage development and implementation of comprehensive and proactive crisis planning
          • Manage the cross functional crisis team including proactively identifying and planning for the top 10-12 potential crisis plans
          • Run periodic crisis simulations to test process, learn gaps and make adjustments
          • Establish a proactive "always on" internal process
          • Plan for and manage all external crisis communicationsHuman Resources/Legal Support/Internal Communications
            • Support Human Resource initiatives and communications
            • Support legal in managing issues with potential impact to the company's reputation
            • Assist with messaging for internal communication including corporate newsletters, communications
            • Support other departments with internal/external communications needsExecutive Support
              • Assist Director of Corporate Communication in the execution of strategies to assist executive team
              • Manage weekly employee calls, and regular franchise company communicationPersonal Requirements:
                • Minimum 5 years' experience in marketing, branding, communication and public relations (restaurant and/or retail marketing and public relations preferred)
                • Mastery of communication skills, including excellence in writing and persuasive verbal ability
                • Comprehensive understanding of working with media, investors, financial media, including experience creating and managing large, national campaigns and all elements necessary to build and maintain a successful PR program, (media kit development, mastery of AP style, media list management, development of media contact relationships, software, etc.)
                • Experienced in writing for publication (news outlets, feature articles, digital news, etc.)
                • Experienced in managing direct consumer feedback (specific call center management a plus)
                • Experienced in public speaking and speech writing
                • Experienced in actively pitching stories to targeted media
                • Experienced in managing and executing organic social media/channels
                • Retail food experience preferred
                • Ability to inspire and motivate others
                • Strong understanding of branding
                • Ability to communicate with senior management
                • Experience working in a team/collaborative environment
                • College degree - marketing, advertising, public relations, journalism, marketing, communications, or English preferred
                • Knowledge of alternative communications/marketing/branding mediums
                • Capable of working with and rallying multiple departments/disciplines around common goals
                • Able to communicate with and train others
                • Energetic, enthusiastic with can-do spirit
                • Positive, proactive, professional problem solver
                • Constantly seeks knowledge
                • Capable to utilizing personal computer, Word, PowerPoint, Excel and Lotus Notes
                • Adheres to and promotes company values and policies
                  • #LI-AB1

Keywords: Checkers & Rally's Drive-In Restaurants, Los Angeles , Sr. Corporate Communications Manager - Remote, Executive , Los Angeles, California

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