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Senior Director, Integrated Marketing

Company: ViacomCBS -
Location: Los Angeles
Posted on: May 16, 2022

Job Description:

Press Tab to Move to Skip to Content Link Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions. Overview: Velocity - The Studio Marketing + Branded Content team is a group dedicated to campaign pitch and activation across Paramount's Ad Solutions specifically aligned with the Theatrical, Streaming and Network advertising partners. We partner with the Sales and Creative teams to develop coordinated marketing solutions that drive upfront and scatter budgets. Then, lead the activation of partner programs across all Paramount screens and networks (except BET), in collaboration with channel constituents. In addition, we handle all campaign work regarding Upfront Advertisers with sold marketing and an identified property, from pitch through activation. As Senior Director, you will handle client-facing activation of linear, digital, and social media marketing programs with a specific focus on growing digital revenue through innovative marketing solutions. You will interact with cross-disciplinary teams including clients, sales, media agencies, Ad Solutions, creative, production, social media, editorial, legal, and external vendors. Responsibilities:

  • Act as a team lead for the Studio Marketing and Branded Content group.
  • Assign team points for RFP responses and post-sale activations.
  • Coordinate team workload to ensure all projects are on track and issues are addressed.
  • Coach and mentor manager and coordinator level teammates and map their development.
  • Serve as client contact and lead activation point on complex marketing programs ensuring the best creative practices are adhered to and celebrated.
  • Proactively work with internal teams to develop new revenue-generating opportunities and sponsorship packages connected to our IP/talent/brand.
  • Build and apply relationships across the channel(s) to better serve our business and help address challenges as they arise.
  • Apply critical thinking to identify areas of opportunity for the team and business.
  • Support VP and mentor junior team. Basic Qualifications:
    • 8+ years of experience working in consulting, strategy, or advertising, and a familiarity with Integrated marketing and Ad Sales. Additional Qualifications:
      • Excellent written, verbal communication, and presentation skills.
      • Proven ability to shepherd projects from start to finish.
      • Ability to work in a fast-paced environment; flexible and adaptable to change.
      • Experience supporting cross-disciplinary working teams.
      • Experience preparing creative/strategic briefs and project assignments and handling timelines, etc.
      • A highly developed knowledge of the value of brands in the marketplace and how to manage their needs as clients.
      • Strong interpersonal, relationship-development and leadership skills.
      • Excellent understanding of and passion for platform-specific content creation!
      • Strive to look for opportunities to bring first-to-market or unique conceptual programs to client roster. Paramount is an equal opportunity employer (EOE) including disability/vet.At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Keywords: ViacomCBS -, Los Angeles , Senior Director, Integrated Marketing, Executive , Los Angeles, California

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