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Director, Brand PR

Company: Shein Distribution Corporation
Location: Los Angeles
Posted on: January 16, 2022

Job Description:

Job Title: Director, Brand PRReports to: VP, Corporate CommunicationsLocation: Los Angeles, CA - Remote (must be a CA resident to come into the office as needed)
About SHEINFounded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us at shein.com, instagram.com/sheinofficial and youtube.com/shein.
Position SummaryThe Brand PR Director oversees all U.S. PR activity for the SHEIN brand and sub-brands, leading the promotion of breakthrough brand campaigns and multi-channel communications strategies that will drive awareness, conversion and brand love.With a deep bench of media relationships, an attention to detail and planning, and ability to oversee projects independently from start to finish, the Director is a critical part of taking SHEIN PR to the next level.

  • Oversee all PR for the SHEIN brand and sub-brands [ROMWE, MOTF, Emery Rose, SHEGLAM, Cuccoo, Luvlette, DAZY, Glowmode, Petsin]
  • Strategize, execute and measure PR plans for key brand moments, including new partnerships, campaign launches and our signature platforms like SHEIN X 100
  • Secure feature brand stories in national and regional press
  • Develop and maintain relationships with top tier publications, editors and reporters covering SHEIN and our brands
  • Partner closely with Marketing and Corporate Communications teams to manage assets, and ensure alignment and amplification
  • Hold PR team accountable for meeting key KPIs across all PR projects, keeping Marketing teams and other internal partners updated
  • Manage PR strategy for special projects (e.g. SHEIN Together Fest, SHEIN Runway)
  • Maintain a clear understanding of all current, potential and future collaborations, activations, launches and events
  • Manage PR agency of record, handling annual planning and holding our partners accountable on deliverables and reporting
  • Supervise two PR team members responsible for coordinating product placements, paid ad campaigns and account coordinator duties
  • Ensure PR team is maintaining media lists and coverage trackers weekly, and circulating weekly and monthly reports to the Marketing and Brand teams
    Skills and Qualifications
    • Strong consumer/lifestyle relationships, fashion/beauty preferred
    • Experience in Fashion, Entertainment or Consumer Public Relations in-house or agency
    • Superior writing and communication skills and attention to detail
    • The ability to multitask, prioritize and operate under pressure and across multiple time zones
    • Strong knowledge of the industry
    • Social media skills (Facebook, Twitter, Instagram, TikTok etc.)
      SHEIN Distribution is an equal opportunity employer committed to a diverse workplace environment.by Jobble

Keywords: Shein Distribution Corporation, Los Angeles , Director, Brand PR, Executive , Los Angeles, California

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