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Director of Business Development-B2B

Company: IZEA
Location: Los Angeles
Posted on: January 17, 2022

Job Description:

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry's first-ever influencer marketing platform in 2006 and has since facilitated more than 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive highly-measurable return on investment.

IZEA is a microcap public company traded on NASDAQ. The company has raised $25.7 million and traded over $1B in stock in 2020. We have launched two new software platforms this year and we are seeking a new executive to join our leadership team as we embark on our next stage of growth. We are an equal opportunity employer and celebrate diversity in our team members.

Role Background

As the world of B2B marketing continues to grow and evolve, so do the marketing efforts surrounding the industry. In today's world, B2B companies demand influencer and content marketing solutions with a strong strategic backbone, developed and managed by team members who can help leading B2B companies navigate this fast-moving territory. The Director of Business Development - B2B is an incredible opportunity to shape the world of B2B influencer marketing and will require someone who has a strong background in B2B marketing as well as media sales.

The Director of Business Development - B2B will be responsible for rolling out and leading the newly launched IZEA B2B business unit. The successful candidate will be in charge of building out and executing a sales strategy that will be focused on bringing in B2B clients that need support on influencer and social media marketing. The successful candidate will also have the opportunity to work on building out the marketing plans for the B2B clients while managing the overall relationship. This is a once in a lifetime opportunity for a hungry sales leader who wants to lead innovative marketing tactics within the B2B world!


IZEA is headquartered in Orlando, Florida though the company is currently 100% remote due to COVID-19. IZEA will likely never return to a traditional office structure with team members sitting at desks in an office every day of the workweek. However, we would prefer the ability for team members to meet in person as needed in the future. Candidates must be very comfortable with a remote workforce environment.

Due to this being a work-from-home opportunity it is posted in multiple locations; however, there is currently only one opening.

Position Overview/Purpose:

  • Responsible for developing, servicing, and maintaining a base of B2B clients to implement, drive, and support consultative marketing initiatives.
  • Responsible for building out the overarching B2B go-to-market strategy.

    Principal Duties and Responsibilities (Essential Functions):
    • Identifies business opportunities by leveraging strategic planning and evaluating the blockchain/crypto industry; researching and analyzing growth viability.
    • Provides recommendations for influencer and content marketing services by establishing consultative communication and developing relationships with current and future client contacts.
    • Reaches and/or exceeds specified financial goals on a consistent basis.
    • Prepares and develops customized presentations by researching customer needs and translating those needs into creative proposals for business leaders using visual presentations, testimonials, and proactive concepting.
    • Utilizes independent judgment with respect to investment recommendations, margin control, and feasibility-of-execution considerations.
    • Maintains relationships with clients by ongoing support and guidance to best optimize campaigns, including but not limited to researching and recommending new opportunities and service improvements.
    • Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.
    • May consult with IZEA's Partnerships and/or Strategy teams to develop comprehensive marketing plans and guidance to meet customized client needs going outside of core influencer marketing proposals.
    • Prepares and relays reports by collecting, analyzing, and summarizing information.
    • Maintains and updates IZEA's CRM database with complete and current account information.
    • Attends regular internal meetings and one-on-one sessions twice monthly.
    • Available to travel outside of the home area for determined business needs.
    • Deals with confidential information and/or issues using discretion and judgment.
    • Contributes to team effort by accomplishing related results as needed.

      What We're Looking For:
      • Someone who has strong experience in B2B marketing and a passion for building out innovative marketing strategies that disrupt traditional practices.
      • An instinct for managing clients. You have a proven track record of successfully managing complex relationships and you've helped cultivate new initiatives from these relationships. You have a sixth sense when it comes to partnerships and can effortlessly navigate multiple partner engagements simultaneously.
      • An intuition for people. With your excellent communication and interpersonal skills, you have the ability to communicate to all audiences -- whether it's an intern or a C-level executive in the company - but more importantly, outside of it.
      • High throughput. Your strong bias towards action helped you earn the reputation of someone who gets things done. You thrive when you have a lot on your plate and get energy from making our clients' investment in IZEA a success.
      • Thorough knowledge of modern marketing techniques, workflows, and best practices
      • BA/BS degree required; MBA valued, but real-life experience is always preferred.

        Additional relative job titles include: Account Director, Client Manager, Client Partner, Strategic Account Lead

        Why would you want to work here?

        The act of hiring is not simply to up the headcount or to fill a seat quickly. When we hire at IZEA, it's to add to our strong existing roster of talent and choose the right individual to impact, collaborate, commit, inspire, and grow alongside our tenured teams.

        IZEA has been ranked a 'Top Place to Work' by the Orlando Sentinel for the past 5 years and has been recognized by Comparably as a 'Top 50 Best Work-Life Balance' employer. We take great pride in creating a positive work environment for all our employees - from our investment in team member ongoing education, to the ability to influence real change across our business - we are dedicated to your long-term growth and success.

        At IZEA, you have an opportunity to make an impact on a global scale. IZEA connects leading brands with a network of over 900,000 opt-in creators ranging from YouTube stars to mommy bloggers and everyone in-between. We are the pioneers fueling the democratization of information, entertainment, marketing, and commerce. Our platforms fuel the burgeoning Creator Economy, filled with the next generation of artists, poets, filmmakers, photographers, thought leaders, comics, actors, and musicians. What you do here will impact hundreds of thousands of people directly and influence the actions of millions more.

        We provide a modern, virtual workplace that welcomes people from diverse backgrounds and viewpoints. IZEA places value on action and results. We seek individuals that thrive in a challenging and fast-evolving work environment. While the company is over 15 years old, our executives remain active player-coaches -- they roll up their sleeves and get their hands dirty by working side-by-side with our team members across all levels of seniority to accomplish our common goals. IZEA is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to our company.

        If you are the very best at what you do and seeking an opportunity to attack the "never been done before" with a passionate team of dreamers and doers, we encourage you to apply.

        California residents, please follow to view the types of information we may gather from California residents who are applicants, employees, or contractors of IZEA, and how we use such information.

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Keywords: IZEA, Los Angeles , Director of Business Development-B2B, Executive , Los Angeles, California

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