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Digital Marketing Director

Company: Classic Home Inc.
Location: Los Angeles
Posted on: January 16, 2022

Job Description:

Digital Marketing DirectorClassic Home Los Angeles, CA We are looking for a dynamic forward-thinking digital leader to join the Classic Home Marketing department as the Director of Digital Marketing.This position serves an integral function in the overall performance of our marketing department to achieve company goals. This position ishighly collaborative and interfaces with our wider departments and executive divisions to drive business goals and first to market digital initiatives. ResponsibilitiesThis role is responsible for developing, implementing and overseeing long-term digital marketing campaigns as well as short-term advertising plans. This role requires being adept at enhancing brand awareness, driving traffic to the company's website, product sales and generating sales leads.

  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence working along with the internal team.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.Email Marketing
    • Coordinate the email marketing calendar and responsible for flawless execution on all emails QA content, linking, segmentation, schedule deployment, etc.
    • Build email and Push campaign logic, including ad-hoc campaigns and automations based on customer data, event triggers, and more
    • Develop meaningful database segmentation so we can tailor campaign and program messages for targeted audiences across specific market segments.
    • Partner with our Merchandisers and Creative team to execute website pages that are associated with email marketing campaigns
    • Perform manual quality assurance of your work, with extreme attention to detail
    • Provide reporting and analysis or performance by campaign and segment to identify optimization opportunities. Calculate and/or gather response rates, churn rates, open rates, click-thru rates, etc. for analysis.
    • Project manage email marketing campaigns cross functionally with: Merchandisers, IT, Inventory Control and Sales Team
    • Connect with stakeholders internally (Creative team) to discuss goals, requirements, timing/workback schedule and next steps using our project management softwareEcommerce
      • Partner with Webmaster and Merchandisers to implement, execute, and continuously optimize the merchandising strategy for collection/landing pages, website navigation, and product placement
      • Build, launch, and manage all site content launches and updates, including homepage, collection pages, campaigns pages, events page, press page, etc.
      • Collaborate closely with Webmaster and other stakeholders to identify requirements and align on specific questions relating to the execution of ecommerce campaigns.Social Media
        • Coordinate the social media calendar and schedule posts
        • Partner with Creative team to execute content (Content Specialist and Photo Stylist)
        • Be part of the thinking, bring your ideas, recommendations, and best practicesEducation, Experience, and Licensing Requirements:
          • Bachelors or Masters degree in marketing or a related field
          • Proven working experience in digital marketing, particularly within the industry
          • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
          • Experience in optimizing landing pages and user funnels
          • Experience with A/B and multivariate experiments
          • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
          • Working knowledge of ad serving tools
          • Production and deployment to QA of email/push campaigns
          • Familiarity with principles of database marketing segmentation
          • Knowledge of iContact, Canto and Optimizely a plus
          • Experience in setting up and optimizing PPC campaigns on all major search engines
          • Working knowledge of HTML, CSS, and JavaScript, SQL, NetSuite.About Classic HomeWe design, manufacture, sell and distribute furniture and home accessories inspired by craft traditions from around the world. Through these globally inspired collections, including furniture, rugs, bedding, and pillows, we inspire spaces that reflect the tastes, interests, and passions of our customers. About the Marketing Department:We foster a highly collaborative environment and are looking for a motivated and engaged individual who is excited to join our team. Our open office environment is always filled with conversation, music, and the buzz of productivity. *Employee benefits include medical, dental and vision after 30 days of employment and a 401k plan after six months.by Jobble

Keywords: Classic Home Inc., Los Angeles , Digital Marketing Director, Executive , Los Angeles, California

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